戰略管理：概念與案例（英文版·第12版）

基本介紹

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內容簡介

私募股權公司世界經濟論壇全球競爭力報告

作者簡介

中國人民大學商學院中國企業管理研究會中國人民大學蔣一葦企業改革與發展學術基金獎

目錄

1. Strategic Management and Strategic Competitiveness

2. The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis

3. The Internal Organization: Resources, Capabilities, Core Competencies, and Competitive Advantages

Part 2: Strategic Actions: Strategy Formulation

4. Business-Level Strategy

5. Competitive Rivalry and Competitive Dynamics

6. Corporate-Level Strategy

7. Merger and Acquisition Strategies

8. International Strategy

9. Cooperative Strategy

Part 3: Strategic Actions: Strategy Implementation

10. Corporate Governance

11. Organizational Structure and Controls

12. Strategic Leadership

13. Strategic Entrepreneurship

Part 4: Case Studies