《跨文化商務溝通 》是2014年山東人民出版社出版的圖書。
基本介紹
- 中文名：跨文化商務溝通
- 作者：郭麗主編
- 出版社：山東人民出版社
- 出版時間：2014年
- 頁數：258 頁
- 開本：16 開
- 裝幀：平裝
- ISBN：9787209084710
內容簡介,圖書目錄,
內容簡介
《跨文化商務溝通/臨沂大學優秀校本教材》介紹了跨文化商務溝通的基本理論和實踐，內容涵蓋了文化差異、文化與溝通、文化與職場、商務禮儀和社會準則、性別溝通、跨文化管理、文化衝突、中國人的面子觀、企業文化對跨文化商務溝通的影響、跨文化商務談判、跨文化全球行銷、文化與全球化等內容。
圖書目錄
Chapter 1 Intercultural Business Communication
Introduction
Reading Ⅰ Cultivating Guanxi as a Foreign Investor Strategy
Reading Ⅱ The Globalization of China's Corporate Brands
Reading Ⅲ Building up the Business Relationship with Chinese
Reading Ⅳ Foreign Assignment Means Promotion?
Supplementary Reading Ⅰntercultural Communication
Chapter 2 Culture and Cultural Values
Introduction
Reading Ⅰ Dominant American Cultural Patterns
Reading Ⅱ Monsieur Mickey in France
Reading Ⅲ Women in Global Business
Reading Ⅳ German-American Intercultural Differences at the Workplace
Supplementary Reading Crisis of Barbie in the Middle East Countries
Chapter 3 Culture Shock
Introduction
Reading Ⅰ Impact of Cultural Shock on Overseas Assignment
Reading Ⅱ Avoid Culture Shock When Rewarding International Employees
Reading Ⅲ Corporate Culture Shock from Foreigners in U.S.
Reading Ⅳ The Right Way to Bring Expats Home
Supplementary Reading The Pepsi Challenge： Helping Expats Feel at Home
Chapter 4 Verbal and Nonverbal Communication
Introducfion
Reading Ⅰ Significance of Nonverbal Communication
Reading Ⅱ Nonverbal Communication in International Business
Reading Ⅲ Intercultural Competence in Business Presentations
Reading Ⅳ Spatial Language： Office Language
Supplementary Reading Reading Reactions in Different Cultures
Chapter 5 Intercultural Marketing Communication
Introduction
Reading Ⅰ McDonald's in China
Reading Ⅱ Big Blunders from Big Business
Reading Ⅲ Soshi Sumsin Ltd
Reading Ⅳ Agatha's Standardizing or Adapting the Marketing Mix across Culture
Supplementary Reading The EU Grounds the GE-Honeywell Merger
Chapter 6 Business Etiquette and Protocol
Introduction
Reading Ⅰ Customs， Etiquette and Protocol
Reading Ⅱ Never Forget your Japanese Business Card
Reading Ⅲ Cultural Conflicts in Israel
Reading Ⅳ Business Dress
Supplementary Reading What is Dinner at a Friend's?
Chapter 7 Intercultural Business Negotiation
Introduction
Reading Ⅰ Impact of Culture on International Negotiations
Reading Ⅱ Different Negotiating Styles of Different Cultures
Reading Ⅲ Negotiation： Lost in Taiwan
Reading Ⅳ The 36 Chinese Strategies Applied to Negotiation
Supplementary Reading A British Negotiator in Paris
Chapter 8 Intercultural Management
Introduction
Reading Ⅰ Intercultural Conflict Management
Reading Ⅱ Lenovo's Corporate Culture： A Key Issue as It Absorbs IBM
Reading Ⅲ Intercultural Team Building
Reading Ⅳ Issues in Cross Cultural Teams
Supplementary Reading Sino-U.S. Organizational Cultures
Key to Exercises.
Bibliography
