《新維度外語系列教程:跨文化商務溝通》適合用作商務英語專業本科、經濟管理、國際貿易、市場行銷等相關專業學生的選修、輔修教材，也可用作現代國際商務人士進修提高的參考書。全書共有十章，涉及的主題包括：溝通方式、刻板印象、初次見面、招待訪客、時間概念、商務談判、簽訂協定、決策制定者、領導風格和市場行銷。
基本介紹
- 書名：新維度外語系列教程:跨文化商務溝通
- 作者：占俊英 謝群
- 出版日期：2013年1月1日
- 語種：英語, 簡體中文
- ISBN：9787564072124
- 外文名：Cross-cultural Business Communication
- 出版社：北京理工大學出版社
- 頁數：198頁
- 開本：16
- 品牌：北京理工大學出版社
內容簡介,圖書目錄,
內容簡介
《新維度外語系列教程:跨文化商務溝通》從跨文化商務交際的實例入手，選用典型的案例予以分析，層層深入，清晰展現了不同文化中的商務禮儀、商務談判技巧和跨文化管理策略。
圖書目錄
Unit 1 Communication Across Cultures
Section A Understanding Cultural Differences
Section B Culture Shock in Intercultural Business Communication
Section C Learning Development
Unit 2 Stereotypes Across Cultures
Section A Impact of Stereotypes on Intercultural Communication
Section B Barriers in Intercultural Business Communication
Section C Learning Development
Unit 3 Making Initial Contacts Across Cultures
Section A Getting Connected
Section B Introduction and Greeting Behaviour
Section C Learning Development
Unit 4 Hospitality Across Cultures
Section A Socializing with Colleagues
Section B Girl Giving
Section C Learning Development
Unit 5 Time Across Cultures
Section A Polyphonic and Monochronic
Section B Company Time or Personal Time
Section C Learning Development
Unit 6 Negotiations Across Cultures
Section A Different Negotiation Styles
Section B Nonverbal Communication in Negotiation
Section C Learning Development
Unit 7 Agreement Across Cultures
Section A Forms of Agreement
Section B Explicit and Implicit Style of Agreements
Section C Learning Development
Unit 8 Decision Makers Across Cultures
Section A The Quality of Negotiators
Section B Women in the Workplace
Section C Learning Development
Unit 9 Leadership Across Cultures
Section A Management Styles
Section B Leadership and Culture
Section C Learning Development
Unit 10 Marketing Across Cultures
Section A Globalization and Localization
Section B The Impact of Culture on Marketing Strategy
Section C Learning Development
Bibliography
Section A Understanding Cultural Differences
Section B Culture Shock in Intercultural Business Communication
Section C Learning Development
Unit 2 Stereotypes Across Cultures
Section A Impact of Stereotypes on Intercultural Communication
Section B Barriers in Intercultural Business Communication
Section C Learning Development
Unit 3 Making Initial Contacts Across Cultures
Section A Getting Connected
Section B Introduction and Greeting Behaviour
Section C Learning Development
Unit 4 Hospitality Across Cultures
Section A Socializing with Colleagues
Section B Girl Giving
Section C Learning Development
Unit 5 Time Across Cultures
Section A Polyphonic and Monochronic
Section B Company Time or Personal Time
Section C Learning Development
Unit 6 Negotiations Across Cultures
Section A Different Negotiation Styles
Section B Nonverbal Communication in Negotiation
Section C Learning Development
Unit 7 Agreement Across Cultures
Section A Forms of Agreement
Section B Explicit and Implicit Style of Agreements
Section C Learning Development
Unit 8 Decision Makers Across Cultures
Section A The Quality of Negotiators
Section B Women in the Workplace
Section C Learning Development
Unit 9 Leadership Across Cultures
Section A Management Styles
Section B Leadership and Culture
Section C Learning Development
Unit 10 Marketing Across Cultures
Section A Globalization and Localization
Section B The Impact of Culture on Marketing Strategy
Section C Learning Development
Bibliography
