跨文化商務交際英語

《跨文化商務交際英語》是一本2015年上海交通大學出版社出版的圖書，作者是翁鳳翔、黃靜、高泠。

基本介紹

• 中文名：跨文化商務交際英語
• 作者：翁鳳翔、黃靜、高泠
• 出版時間：2015年6月1日
• 出版社：上海交通大學出版社
• 頁數：272 頁
• ISBN：9787313126160
• 開本：16 開
• 裝幀：平裝

內容簡介

《跨文化商務交際英語》是“國際商務英語本科核心課程教材系列”，針對跨文化交際課程編寫。跨文化交際是商務英語專業的重要課程之一。《跨文化商務交際英語》共16單元，涵蓋了跨文化商務交際的主要內容。通過學習《跨文化商務交際英語》，學生可以學習到跨文化商務交際過程中常用的英語，同時還了解掌握跨文化商務交際的基本理論和基本交際技巧。

圖書目錄

Unit1 關於文化

Part Ⅰ Reading

Text 1 Culture and Communication

Text 2 Culture in Business Communication

Part Ⅱ Listening

The Role of Intercultural Communication

Part Ⅲ Chinese Summary

Part Ⅳ Word Study

Part Ⅴ Exercises

Unit2 理解商務交際

Part Ⅰ Reading

Text 1 Becoming an Effective Business Communicator

Text 2 Cross-Cultural Verbal Communication Styles

Part Ⅱ Listening

Cultural Differences in Business Communication

Part Ⅲ Chinese Summary

Part Ⅳ Word Study

Part Ⅴ Exercises

Unit3 跨文化交際概述

Part Ⅰ Reading

Text 1 Your Brain on Culture

Text 2 How to Manage Intercultural Communication

Part Ⅱ Listening

Cultural Studies and Social Change

Part Ⅲ Chinese Summary

Part Ⅳ Word Study

Part Ⅴ Exercises

Unit4 當今跨文化國際理論

Part Ⅰ Reading

Text 1 Dominant Theories in Intercultural Business Communication

Text 2 Cultivating A Global Mind-set

Part Ⅱ Listening

Intercultural Communication Competence

Part Ⅲ Chinese Summary

Part Ⅳ Word Study

Part Ⅴ Exercises

Unit5 跨文化交際中的商務禮儀

Part Ⅰ Reading

Text 1 Greetings， Introductions， and Business Cards

Text 2 Conversational Customs and Manners

Part Ⅱ Listening

Dining and Tipping

Part Ⅲ Chinese Summary

Part Ⅳ Word Study

Part Ⅴ Exercises

Unit6 跨文化價值觀

Part Ⅰ Reading

Text 1 Cultural Values in Business and Society

Text 2 Different Values Systems

Part Ⅱ Listening

Equities and eBay——Culture Gets in the Way

Part Ⅲ Chinese Summary

Part Ⅳ Word Study

Part Ⅴ Exercises

Unit7 跨文化交際中的語言因素

Part Ⅰ Reading

Text 1 Role of Language in Intercultural Communications

Text 2 Lingua Franca and Message Comprehension

Part Ⅱ ListeningII0

Language， Logic， and Communication

Part Ⅲ Chinese Summary

Part Ⅳ Word Study

Part Ⅴ Exercises

Unit8 商務交際中的文化多樣性

Part Ⅰ Reading

Text 1 Cultural Diversity at Workplace

Text 2 Enhancing Intercultural Communication in the Workplace

Part Ⅱ Listening

Current Trends in the Global Workplace

Part Ⅲ Chinese Summary

Part Ⅳ Word Study

Part Ⅴ Exercises

Unit9 跨文化對商務交際的影響

Part Ⅰ Reading

Text 1 Social Hierarchies Affect Effective Intercultural Business

Communication

Text 2 Office Customs and Practices

Part Ⅱ Listening

Customary DemeanorBehavior

Part Ⅲ Chinese Summary

Part Ⅳ Word Study

Part Ⅴ Exercises

Unit10 跨文化對商務交際的影響

Part Ⅰ Reading

Text 1 Leadership Challenges in A Globally Intercultural World

Text 2 Cross-Cultural Dimensions of Decision Making

Part Ⅱ Listening

Human Resources Management HRM in Business

Communication

Part Ⅲ Chinese Summary

Part Ⅳ Word Study

Part Ⅴ Exercises

Unit11 跨文化交際障礙

Part Ⅰ Reading

Text 1 About Intercultural Communication Barriers

Text 2 High-context and Low-context Cultures

Part Ⅱ Listening

Behavioral Barriers to Communication

Part Ⅲ Chinese Summary

Part Ⅳ Word Study

Part Ⅴ Exercises

Unit12 如何應對跨文化交際

Part Ⅰ Reading

Text 1 Cross-cultural Communication Strategies

Text 2 Managing in Multicultural Teams

Part Ⅱ Listening

Intercultural Communication and Conflict Management

Part Ⅲ Chinese Summary

Part Ⅳ Word Study

Part Ⅴ Exercises

Unit13 跨文化管理

Part Ⅰ Reading

Text 1 How A Global Mindset Translate to Bottom-line Results?

Text 2 Why Cross-cultural Communicatin Is Critical to Virtual

Teams and How to Overcome the Intercultural

Disconnect?

Part Ⅱ Listening

Being Culturally Sensitive

Part Ⅲ Chinese Summary

Part Ⅳ Word Study

Part Ⅴ Exercises

Unit14 跨文化談判

Part Ⅰ Reading

Text 1 Communicating and Negotiating across Cultures

Text 2 The Phases of Intercultural Negotiation

Part Ⅱ Listening

Communication and Style of Negotiating

Part Ⅲ Chinese Summary

Part Ⅳ Word Study

Part Ⅴ Exercises

Unit15 跨文化行銷

Part Ⅰ Reading

Text 1 Cultural Dynamics in Assessing Global Markets

Text 2 Cultural Knowledge

Part Ⅱ Listening

Required Adaptation

Part Ⅲ Chinese Summary

Part Ⅳ Word Study

Part Ⅴ Exercises

Unit16 跨文化交際面臨的挑戰

Part Ⅰ Reading

Text 1 The Challenge and Opportunity of Intercultural Cooperation

Text 2 Information Technology and Global E-communication

Part Ⅱ Listening

Becoming Culture Savvy in Cross-cultural Environment

Part Ⅲ Chinese Summary

Part Ⅳ Word Study

Part Ⅴ Exercises