《全國套用型本科商務英語系列規劃教材：跨文化交際基礎 [Fundamentals of Intercultural Communication]》是2011年對外經濟貿易大學出版社出版的圖書，作者：曹瑞明。本書從跨文化交際的視角，剖析國際商務交際的實例，介紹與跨文化商務交際相關的理論與實踐。
基本介紹
- 中文名：全國套用型本科商務英語系列規劃教材：跨文化交際基礎 [Fundamentals of Intercultural Communication]
- 作者：曹瑞明
- 出版社：對外經濟貿易大學出版社
- ISBN：9787566302144
內容簡介,圖書目錄,
內容簡介
21世紀經濟的全球化趨勢、國際商務活動的日益頻繁，對參與國際商務交往人員的跨文化交際能力也提出了更高的要求，越來越顯示出對多元文化理解的必要性和跨文化交際能力的重要性。跨文化意識意味著直接的經濟效益.一個企業的成功，不僅取決於它的生產能力，而且取決於它的文化能力，在國際商務活動中還取決於它的跨文化交際能力。中外企業在曰益頻繁的商務交往中互相影響著彼此之間的文化以及個人價值觀，而在這些東西方的跨文化交際中，研究彼此的商業運作模式以及思維方法也必將為有效的交際起到不可低估的作用，因此，培養和提高跨文化交際能力也成為當今英語教學的重要內容。
《全國套用型本科商務英語系列規劃教材：跨文化交際基礎》從跨文化交際的視角，剖析國際商務交際的實例，介紹與跨文化商務交際相關的理論與實踐。
圖書目錄
Unit 1 Culture and Intercultural Communication
Warm-up Activities
Text A Culture and Intercultural Communication
Words and Expressions
Exercises
Text B Barriers to Intercultural Communication
Case Study
Unit 2 Cultural Background of Intercultural Business Communication
Warm-up Activities
Text A Cultural Differences in International Business
Words and Expressions
Exercises
Text B Cultural Negotiation Boundaries
Case Study
Unit 3 Intercultural Verbal Communication
Warm-up Activities
Text A Verbal Communication
Words and Expressions
Exercises
Text B A Comparison of American and Japanese Verbal Styles
Case Study
Unit 4 Intercultural Nonverbal Communication
Warm-up Activities
Text A Nonverbal Communication
Words and Expressions
Exercises
Text B Nonverbal Communication in Different Cultures
Case Study
Unit 5 Intercultural Sensitivity
Warm-up Activities
Text A Cultural Sensitivity
Words and Expressions
Exercises
Text B Cross-Cultural Training
Case Study
Unit 6 Gender Differences in Intercultural Business Communication
Warm-up Activities
Text A Gender Differences in the Business world
words and Expressions
Exercises
Text B Women and Negotiation
Case Study
Unit 7 Effective Intercultural Business Communication
Warm-up Activities
Text A Strategies for Effective Intercultural Business Communication
Words and Expressions
Exercises
Text B Results of Poor Cross-Cultural Awareness
Case Study
Unit 8 Intercultural Marketing Communication
Warm-up Activities
Text A Intercultural Advertising
Words and Expressions
Exercises
Text B Global Marketing
Case Study
Unit 9 Intercultural Business Negotiation
Warm-up Activities
Text A Cross-Cultural Negotiation
Words and Expressions
Exercises
Unit 10 Intercultural Conflict
Unit 11 International Business Etiquette
Unit 12 Intercultural Management
