《跨文化交際基礎》是2015年7月對外經貿大學出版社出版的圖書，作者是單曉暉，本書主要講述了跨文化溝通概念導入；有影響的跨文化溝通理論回顧；跨文化國際商務；跨文化國際談判；跨文化國際行銷；跨文化案例研究方法。
基本介紹
- 中文名：跨文化交際基礎
- 作者：單曉暉
- 出版社：對外經貿大學出版社
- ISBN：9787566313225
內容簡介,圖書目錄,
內容簡介
《跨文化交際基礎》分為六章：跨文化溝通概念導入；有影響的跨文化溝通理論回顧；跨文化國際商務；跨文化國際談判；跨文化國際行銷；跨文化案例研究方法。《跨文化交際基礎》的內容涵蓋了當今國際跨文化溝通的觀點和動態。它可以讓讀者了解在全球背景下跨文化商務活動的進展狀況；並幫助讀者做好準備，迎接新環境下跨文化國際商務研究和實踐的新挑戰。另外，每個章節後都附有豐富、多樣的配套練習。
圖書目錄
Chapter 1 Culture and Intercultural Communication
1.Lead-in
2.Main Text
2.1 Culture
2.2 Intercultural Communication
3.Exercises
4.References
Chapter 2 Theories and Research on Intercultural Communication
1.Lead-in
2.Main Text
2.1 Edward T.Hall's Value Orientations
2.2 Kluckhohn's and Strodtbeck's Value Orientations
2.3 Geert Hofstede's National Value Dimensions
2.4 Fons Trompenaars's Value Dimensions
2.5 Triandis's Cultural Dimensions
2.6 Shalom H.Schwartz's Universal Value Orientations
3.Exercises
4.References
Chapter 3 Intercultural Business Communication
1.Lead-in
1.1 Examples of Company Failure Due to Cultural Mistakes
1.2 Examples of Cultural Differences in Business
2.Main Text
2.1 Intercultural Business Communication
2.2 The Impact of Culture on an International Business
2.3 The Importance of Cultural Sensitivity in Business Dealings
2.4 Culture & Subculture in Business
2.5 How to Overcome Intercultural Communication Barriers in Business
3.Exercises
4.References
Chapter 4 Intercultural Business Negotiation
1.Lead-in
2.Main Text
2.1 Intercultural Negotiation
2.2 Negotiations of Different Cultural Styles
3.Exercises
4.References
Chapter 5 Intercultural Marketing
1.Lead-in
2.Main Text
2.1 Defining Intercultural Marketing
2.2 Key Issues in Intercultural Marketing
2.3 Cultural Impacts on International Marketing
2.4 Managing Intercultural Marketing
3.Exercises
4.References
Chapter 6 The Application of a Case Study Methodology
1.Lead-in
2.Main Text
2.1 Research Methodology for Intercultural Communication
2.2 What Is a Case Study
2.3 How to Use Case Studies
3.Exercises
4.References
