《跨文化商務交際》是2023年9月重慶大學出版社出版的圖書，作者：柯威。
基本介紹
- 中文名：跨文化商務交際
- 作者：柯威
- 出版時間：2023年9月22日
- 出版社：重慶大學出版社
- ISBN：9787568902007
- 定價：36 元
- 開本：16 開
出版信息,內容簡介,目錄,
出版信息
ISBN：978-7-5689-0200-7
商務英語專業系列教材
作者：柯威
編輯：楊琪 李懿
字數(千)：271 頁數：166 印次：1-5
開本：16開 平裝
出版時間： 2023-09-22
定價：¥36
內容簡介
本書為商務領域跨文化交際素養培訓教程，共12個單元，從文化總論、文化傳統、價值觀、身勢語、人際交往等各個層面和維度分析了中西文化的差異，並通過對真實的跨文化交際案例的探討歸納出各種場景下適當的應對方法。每個單元設計有課前熱身活動（Preclass Activity）、理論專著節選閱讀（Read to Learn More）、知識拓展（Kaleidoscope）、迷你案例討論（Minicase Study）和課外練習（Afterclass Exercises）五個環節。本教材可供英語專業、商務英語專業（方向）學生使用，也可作為大學英語選修課及跨文化交際課程的教材。
目錄
Unit 1 Intercultural Communication in a Globalization Context
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 2 Concept of Culture
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
Afte-class Exercises
Unit 3 Conflicts of Systems
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 4 Cultural Patterns
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 5 Conflicts and Adjustment of Cultural Values
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 6 Time and Culture
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 7 Verbal Communication： The Way People Speak
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 8 Nonverbal Communication： Speaking Without Words
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 9 Interpersonal Relationships： Friendship and Facework
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 10 Work： Practices and Attitudes
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 11Intercultural Negotiation
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 12 Building a Team with Intercultural Competence
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
參考文獻
