《創業行動》是清華大學出版社於2022年出版的圖書，作者是呂爽、楊娟、陳迎陽、王林、柴龍國、戴宜雯
基本介紹
- 中文名：創業行動
- 作者：呂爽、楊娟、陳迎陽、王林、柴龍國、戴宜雯
- 出版社：清華大學出版社
- 出版時間：2022年6月1日
- 定價：45 元
- ISBN：9787302608455
內容簡介,作者簡介,目錄,
內容簡介
本書按照教育部《普通本科學校創業教育教學基本要求（試行）》的精神，推動高等教育的創新性和規範性發展。本書強調以創業者的方式思考和行動，系統分析創業活動，幫助創業者學習啟動和運營初創公司。本書強調以創業者的方式思考和行動，系統分析創業活動，幫助創業者學習啟動和運營初創公司。全書分為八章，包括認知創業、成為創業者、設計思維、挖掘商業機會、塑造產品原型、設計商業模式、制訂行銷計畫、整合創業資源。本書體例結構規範，貼近創業實際，強調了創業者創新思維和創業能力的培養，並且配備了豐富的案例資源。 本書既可以作為全日制本科院校和高等職業院校的創業學教材，也可供懷有創業夢想的人士作為學習與參考用書。
作者簡介
呂爽，四川旅遊學院創新創業學院院長，副教授，碩士研究生導師，北京大學訪問學者。兼任中關村萬眾創新創業教育產業促進中心數字經濟研究院院長，中視新科人工智慧產業技術研究院院長，山香投資管理合伙人，北京大學光華管理學院創新創業中心特聘專家，教育部全國萬名優秀創新創業導師，歐美同學會（中國留學人員聯誼會）朝韓分會理事，中國技術創業協會創新創業專家工作委員會副秘書長，石家莊市政府特殊津貼專家。主編著作9部，主持縱向橫向課題71項，獲得國家智慧財產權72項，指導競賽和個人榮獲國家級、省級獎項304項，榮獲省部級教學成果獎、論文獎、課題獎10項，榮獲省級科學技術成果證書40項，主持科技成果轉化項目10項。
目錄
第1章 認知創業 ·························································································1
1.1 創業的本質···················································································································2
1.2 創業的類型···················································································································6
1.3 創業型人生·················································································································10
第2章 成為創業者 ···················································································18
2.1 崗位創業·····················································································································19
2.2 自主創業·····················································································································24
第3章 設計思維 ·······················································································30
3.1 設計思維概述·············································································································31
3.2 設計思維流程·············································································································33
3.3 創意類型·····················································································································39
