西方出版產業行銷戰略

內容簡介

《西方編輯出版理論與實務（英文版）系列教材：西方出版產業行銷戰略》以西方出版經濟學的基本概念為起點，介紹出版物市場的結構和範疇、銷售隊伍的素養和職責、出版物網路行銷與傳統行銷的關係，從理論和實踐闡述從業者應掌握的基本要素。《西方編輯出版理論與實務（英文版）系列教材：西方出版產業行銷戰略》編寫的基本原則，在於突出西方出版教育與實踐有機融為一體的核心價值觀。適合我國編輯出版專業或相關傳媒類專業本科生和研究生使用，也可以作為我國出版及其相關產業專業人士的業務參考書。

Part Ⅰ Fundamentals of Marketing in Publishing Industry
Chapter 1
Section Ⅰ The Economies for the Publisher
Section Ⅱ The Supply Chain for Books
Chapter 2
Section Ⅰ Marketing in Publishing
Section Ⅱ Direct Marketing
Chapter 3
Section Ⅰ Marketing Mix
Section ⅡOrganizational Structure of Sales and Marketing
Chapter 4
Section Ⅰ Book Distribution Costs for Publishers
Section Ⅱ Defining Digital Print-on-Demand
Part Ⅱ Marketing Practices in Publishing Industry
Chapter 5
Section Ⅰ Book Sales
Section ⅡBook Selling Companies That Changed the Business
Chapter 6
Section Ⅰ Book Distribution
Section ⅡⅡBookseller
Chapter7
Section Ⅰ How to Price Your Book
Section Ⅱ Marketing and Advertising Director
Chapter 8
Section Ⅰ How to Promote and Market Books Online
Section Ⅱ Strategic Book Marketing and ROI
Part Ⅲ Marketing in Publishing Industry in Digital Age
Chapter 9
Section Ⅰ Charting the Global E-book Market
Section Ⅱ Text,Books and Publishers in the 21st Century
Chapter 10
Section Ⅰ Frankfurt Goes Electronic
Section Ⅱ The Future of Printed Books Versus the Electronic Distribution of Content
閱讀理解參考答案

西方出版產業行銷戰略

基本介紹

內容簡介

目錄

相關詞條

熱門詞條