《商務英語閱讀》是2010年重慶大學出版社出版的圖書。
基本介紹
- 中文名：商務英語閱讀
- 作者：朱萬忠主編
- 出版社：重慶大學出版社
- 出版時間：2010年
- 開本：16 開
- ISBN：9787562455172
內容簡介,圖書目錄,
內容簡介
《商務英語閱讀》系《大學英語選修課系列教材》之一，是針對培養複合型人才的需求而編寫的。本教材主要涉及經濟全球化、貿易保護、市場行銷、電子商務、商務道德、跨文化商務、丁商管理等內容。課文全部精選自世界著名專業雜誌、報紙以及相關專業網站，語言標準，適合學生學習英語。文章體裁反映了商務報刊的特點，有助於學生提高閱讀能力。所選文章緊扣商務主題，使學習者在學習英語的同時了解國際商務知識。
本教材以主題為單元，共分為9個單元，每單元有2～3篇內容相關的文章，並編寫了商務小貼士。各單元編寫了形式多樣有針對性的練習和詳細的注釋，幫助學生更好地理解文章內容。每章附有與主題相關的圖片，引導學生進入一個直觀的商務環境中學習。
本教材適用於中等及以上英語水平的大學生，也可作為商務專業學生的泛讀教材，也可供從事國際商務經貿工作的人員參考使用。
圖書目錄
Unit One Globalization of Economy 1
1 Reading for Background Information I
2 Reading for Understanding I
The Perils of More Globalization 2
3 Reading for Communicative Tasks I0
4 Reading for More Information II
Globalization under Fire 11
5 Reading for Business Tips 17
How to Take Your Small Business Global 17
Unit Two Trade Protectionism 18
1 Reading for Background Information 18
2 Reading for Understanding 18
Obama' s Tire Tariff Draws Beijing' s Ire 19
China Expresses Deep Concern over U. S. Trade Protectionism 21
3 Reading for Communicative Tasks 29
4 Reading for More Information 29
China Irks U.S. with Computer Security Rules 29
5 Reading for Business Tips 34
Introduction to Trade Barriers 34
UnitThree Marketing 36
1 Reading for Background Information 36
2 Reading for Understanding 36
Dialing Into Mobile Marketing 36
3 Reading for Communicative Tasks 45
4 Reading for More Information 46
Pulling the Trigger on Trigger Marketing 46
Reading for Business Tips 51
Developing Your Marketing Mix 5l
Unit Four E-Commerce 53
1 Reading for Background Information 53
2 Reading for Understanding 53
E-Commerce Companies Must Globalize to Thrive 54
3 Reading for Communicative Tasks 64
4 Reading for More Information 64
Why E-Business Is Now Everyone's Business 64
5 Reading for Business Tips 70
E-Commerce Tips for Small Businesses 70
Unit Five Business Ethics 72
1 Reading for Background Information 72
2 Reading for Understanding 72
Just Good Business 73
3 Reading for Communicative Tasks 82
4 Reading for More Information 82
Ethics Must Be Global, Not Local 82
5 Reading for Business Tips 86
Building Self-discipline 86
Unit Six Entrepreneurship 89
1 Reading for Background Information 89
2 Reading for Understanding 89
Magic Formula 90
3 Reading for Communicative Tasks I00
4 Reading for More Information 101
The More the Merrier I01
5 Reading for Business Tips 107
Top 5 tips to Become a Productive Student Entrepreneur 107
Unit Seven Banldng lO9
1 Reading for Background Information 109
2 Reading for Understanding I09
Bank Closings Top 100 for Year: Most Failures Since 1992 ll0
3 Reading for Communicative Tasks I19
4 Reading for More Information 120
A Special Report on International Banking 120
Reading for Business Tips 124
Finance Investment —— Safe Internet Banking 124
Unit Eight Cross-C:uitural Business 126
1 Reading for Background Information 126
2 Reading for Understanding 127
The Strategy for Managing Across Cultures 127
3 Reading for Communicative Tasks 139
4 Reading for More Information 140
Cross-Cultural Differences 140
5 Reading for Business Tips 145
Ten Key Factors for MNC Success 145
Unit Nine Management and Adwinistration 146
1 Reading for Background Information 146
2 Reading for Understanding 146
Forms of Business Organization 147
3 Reading for Communicative Tasks 155
4 Reading for More Information 155
The Best Leadership Is Good Management 155
5 Reading for Business Tips 159
Styles of Leadership 159
Reference Key for Exercises 160
