《商務英語閱讀（下）》是2005年對外經濟貿易大學出版社出版書籍，作者是劉寶成 江 春。
基本介紹
- 書名：商務英語閱讀（下）
- 作者：劉寶成 江 春
- ISBN：9787810785174
- 定價：35.00
- 出版社：對外經濟貿易大學出版社
- 出版時間：2005.9
- 開本：16/膠紙
- 版次/印次：1/1
- 字數/頁數：321
內容簡介,目錄,
內容簡介
本套書分為上、下兩冊，涵蓋了8個商務專題，全部用英文編寫。每篇文章由3部分組成。（1）文章導讀；（2）閱讀欣賞；（3）注釋講解。又自成體系。它試圖介紹商務某一領域的新知識、新發展、新觀念。
目錄
Part One Managing into the 21st Century
Unit One The Origin of Advertising
Unit Two Different Approaches in Advertising Writing
Unit Three Techniques on Determining Appeals of Advertising
Unit Four Quotes of Masters on Adverstising
Unit Five Writing for Special-interest Groups
Unit Six Selecting the Advertising Media
Unit Seven Advertising Expenditure
Unit Eight Effective Slogans
Unit Nine Big Idea and USP
Unit Ten Advertising on the Internet
Unit Eleven Building Better Banners
Part Two Letting Figures Talk in the World of Finace
Unit One What Is Monkey?
Unit Two The Structure of Interest Rates
Unit Three Exchange Rate System
Unit Four Financial Market
Unit Five Commercial Bank
Unit Seven The Federal Reserve System
Unit Eight The Money Supply
Unit Nine Monetary Policy
Unit Ten Financial Innovation
Unit Eleven Regulation and Economic Development
Part Three The Art of Marketing :Sense and Sensitivity
Part Four Living and Surviving Under the Law
