《商務英語閱讀教程》共18個單元，內容包括國際貿易、國際金融、國際行銷、國際投資、國際商法、公司治理、物流、電子商務、國際商務組織等方面。每單元都由Text A和Text B兩篇文章組成：Text A是主課文、Text B是在主課文的基礎上提供的閱讀材料，對主課文的內容進行補充；TextA包括課文，並對課文中的重點單詞、短語、專有名詞和商務術語進行釋義，對課文中的難句進行注釋，並附有大量練習；Text B包括課文和閱讀理解型問題。
基本介紹
- 中文名：21世紀商務英語系列教材•商務英語閱讀教程
- 作者：王元歌 劉輝
- 出版社：北京大學出版社
- 出版時間：2007年7月1日
- 頁數：293 頁
- 定價：29.80
- 開本：16, 0開
- ISBN：9787301122594
- 外文名：Reading Course in Business English
- 語種：簡體中文, 英語
內容簡介,圖書目錄,
內容簡介
《商務英語閱讀教程》依據國際商務活動的各個重要環節編寫而成，強調英語作為語言在商務活動中的使用；旨在通過對商務英語文章的閱讀和大量練習，培養學生掌握有關商務的專門術語，了解商務英語文章的語法和文體特點，提高學生閱讀商務專業書刊的能力和在國際商務實踐中運用英語的能力。我們希望通過本教程的學習，學生既能提高國際商務方面的英語水平，又能獲得國際商務方面的重要理論和知識。
圖書目錄
Unit 1 Entering Foreign Markets
Text A Deciding How to Enter Foreign Markets
Text B Cooperative Joint Ventures in China
Unit 2 International Trade Theories
Text A Basic Theories of International Trade
Text B Protectionism Versus Free Trade
Unit 3 International Trade in Services
Text A The Importance of Services in International Trade:Defining Trade in Services
Text B Services in the World Economy
Unit 4 Technology Transfer
Text A Understanding Technology Transfer
Text B International Technology Transfer and Intellectual Property Rights
Unit 5 Trade Barriers
Text A Forms of Trade Barriers
Text B How to Hurdle the Barrier
Unit 6 International Trade of China
Text A China' s Trade: Growth and Diversification
Text B China, US Complementary in Trade
Unit 7 Marketing Strategy
Text A The Four P's of the Marketing Strategy
Text B Uncontrollable Variables in Marketing Strategy
Unit 8 Marketing Environment
Text A The Major Macroenvironment Forces
Text B Host Country Political and Legal Environment
Unit 9 Advertising
Text A The World of Advertising
Text B Television Advertising and Radio Advertising
Unit 10 International Payment
Text A Basic Methods of International Payments and Settlements
Text B Multinational and Foreign Exchange
Unit 11 Foreign Exchange Rate
Text A The Functions of the Foreign Exchange Market
Text B The Asian Crisis
Unit 12 Securities Market
Text A Why Do Securities Markets Exist
Text B Investment Management in the 1990s
Unit 13 Monetary Policy and Fiscal Policy
Text A The Basic Idea of Monetary and Fiscal Policy
Text B China' s Monetary Policy in the Coming Years
Unit 14 International Corporate Governance
Text A International Corporate Governance
Text B Corporate Governance in China
Unit 15 Human Resources Management
Text A Human Resources Management
Text B Job Termination and Retirement
Unit 16 Global Logistics
Text A Global Integrated Logistics
Text B Logistics in Creating a Recycling Economy
Unit 17 E-commerce
Text A Understanding E-commerce
Text B Understanding E-commerce in China
Unit 18 International Business Organizations
Text A World Trade Organization
Text B Asia-Pacific Economic Cooperation
Key
Glossary
