《商務英語系列課程教材：商務英語案例閱讀教程》是2010年10月1日 清華大學出版社出版的圖書，作者是肖雲南。
基本介紹
- 書名：商務英語系列課程教材：商務英語案例閱讀教程
- 作者：肖雲南 編
- ISBN：9787512103825
- 類別：職業/行業英語
- 頁數：168
- 出版社：清華大學出版社
- 出版時間：2010-10-01
- 裝幀：平裝
- 開本：16
內容簡介,目錄,
內容簡介
《商務英語系列課程教材：商務英語案例閱讀教程》共40篇文章，所選文章短小精悍，語言通俗規範，內容包括國際商務領域一些經典的案例。
每篇文章後加有注釋，對文章來源及出現的生詞和難句或長句進行注釋或翻譯。課後練習設計分為兩大項：1.閱讀理解練習；2.辭彙與術語練習。每項練習都有練習指導，其練習形式多樣化，讀者可根據要求進行訓練。各個單元不分先後，可根據興趣和需要靈活選用。書中可幫助商務英語學習者提高閱讀欣賞水平和理解能力，擴大商務知識面和辭彙量。
《商務英語系列課程教材：商務英語案例閱讀教程》可供商務英語、國際貿易、經濟管理、金融、法律、財稅等專業的學生作為複合型專業英語閱讀教材使用，亦可供具有一定英語基礎的商務工作者學習使用。
目錄
unit 1 wal-mart rules
unit 2 haler--chinas manufacturing beachhead
unit 3 what should captain collins do?
unit 4 a harsh lesson
unit 5 auto industry facing challenges
unit 6 rising to the top
unit 7 machine tool imports to reach record
unit 8 nokias battle to stay worlds number one
unit 9 founder refuting overseas acquisition rumors
unit 10 cathay strengthens biz presence in mainland
unit 11 chinas it outsourcing sector rolling along
unit 12 were barbiee holiday dreams dashed?
unit 13 phoenix made "china most valuable brands 2004"
unit 14 gome advantage
unit 15 energized outcome
unit 16 shangri-la finds its way
unit 17 hunan tv brings television shopping crazy
unit 18 its a knockout
unit 19 hyundai upbeat
unit 20 shanda--meet the next disney
unit 21 zippo lights the way for selling us-made products in china
unit 22 best worlds of both
unit 23 making it in china--court powerful partners
unit 24 try to get rich quick; but prepare to put in the time
unit 25 utstarcom made a fortune in china
unit 26 battle for the face of china (i)
unit 27 battle for the face of china (ii)
unit 28 what google should do with its $10 billion war chest
unit 29 taking charge
unit 30 fit for a queen
unit 31 intels new plan--inside everything
unit 32 gm shares tumble
unit 33 our philosophy (i)
unit 34 our philosophy (ii)
unit 35 saving face
unit 36 warmer welcomes, fatter profits
unit 37 how i work
unit 38 big news at dow jones
unit 39 lenovo--a worldwide leader in technology
unit 40 mcgraw takes the pioneer spirit online
unit 2 haler--chinas manufacturing beachhead
unit 3 what should captain collins do?
unit 4 a harsh lesson
unit 5 auto industry facing challenges
unit 6 rising to the top
unit 7 machine tool imports to reach record
unit 8 nokias battle to stay worlds number one
unit 9 founder refuting overseas acquisition rumors
unit 10 cathay strengthens biz presence in mainland
unit 11 chinas it outsourcing sector rolling along
unit 12 were barbiee holiday dreams dashed?
unit 13 phoenix made "china most valuable brands 2004"
unit 14 gome advantage
unit 15 energized outcome
unit 16 shangri-la finds its way
unit 17 hunan tv brings television shopping crazy
unit 18 its a knockout
unit 19 hyundai upbeat
unit 20 shanda--meet the next disney
unit 21 zippo lights the way for selling us-made products in china
unit 22 best worlds of both
unit 23 making it in china--court powerful partners
unit 24 try to get rich quick; but prepare to put in the time
unit 25 utstarcom made a fortune in china
unit 26 battle for the face of china (i)
unit 27 battle for the face of china (ii)
unit 28 what google should do with its $10 billion war chest
unit 29 taking charge
unit 30 fit for a queen
unit 31 intels new plan--inside everything
unit 32 gm shares tumble
unit 33 our philosophy (i)
unit 34 our philosophy (ii)
unit 35 saving face
unit 36 warmer welcomes, fatter profits
unit 37 how i work
unit 38 big news at dow jones
unit 39 lenovo--a worldwide leader in technology
unit 40 mcgraw takes the pioneer spirit online
