《新編商務英語閱讀教程（第二版）》是2013年7月復旦大學出版社出版的圖書，作者是毛群英。
基本介紹
- 書名：新編商務英語閱讀教程（第二版）
- 作者：毛群英
- ISBN：978-7-309-09683-5/H.2078
- 頁數：306頁
- 定價：25 元
- 出版社：復旦大學出版社
- 出版時間：2013年7月
- 開本：32 開
- 字數：279千字
- 裝幀：平裝
內容提要,圖書目錄,
內容提要
本教材精選了當今著名報紙、雜誌、網站和學術刊物中與商務有關的文章並進行了精心編排，總計8章，涉及經濟學、國際貿易、金融、會計、市場行銷、工商管理、國際商務、電子商務等專業方向。適合的教學對象主要是已經完成了基礎階段學習的普通高校商務英語專業以及對外貿易、財政金融、工商管理、會計、電子商務、市場行銷等專業的學生，也可供從事外經貿工作的商務人員以及具有相應水平的自學者使用。
圖書目錄
CONTENTS
Unit One Economics(經濟學)
Text Ten Principles of Economics
Supplementary Reading
The Turning Point
Unit Two International Trade(國際貿易)
Text Principles of the Trading System
Supplementary Reading
Could China Overtake U.S. as Global Trader?
Unit Three Finance(金融學)
Text The Balance of Payments
Supplementary Reading
East Asia's Foreign Exchange Rate Policies
Unit Four Management(管理學)
Text Strategic Management
Supplementary Reading
Three Keys to Flourishing in Trying Times
Unit Five Marketing(行銷學)
Text Focusing Marketing Strategy with Segmentation
and Positioning
Supplementary Reading
The Legacy That Got Left on the Shelf
Unit Six Accounting(會計學)
Text An Introduction to Accounting Concepts
Supplementary Reading
Global Accounting Effort Gains A Step
Unit Seven International Business(國際商務)
Text International Business
Supplementary Reading
Huawei: Cisco's Chinese Challenger
Unit Eight Electronic Commerce(電子商務)
Text Electronic Commerce
Supplementary Reading
Promotions Drive Sales on Singles' Day
References(課外閱讀參考)
Unit One Economics(經濟學)
Text Ten Principles of Economics
Supplementary Reading
The Turning Point
Unit Two International Trade(國際貿易)
Text Principles of the Trading System
Supplementary Reading
Could China Overtake U.S. as Global Trader?
Unit Three Finance(金融學)
Text The Balance of Payments
Supplementary Reading
East Asia's Foreign Exchange Rate Policies
Unit Four Management(管理學)
Text Strategic Management
Supplementary Reading
Three Keys to Flourishing in Trying Times
Unit Five Marketing(行銷學)
Text Focusing Marketing Strategy with Segmentation
and Positioning
Supplementary Reading
The Legacy That Got Left on the Shelf
Unit Six Accounting(會計學)
Text An Introduction to Accounting Concepts
Supplementary Reading
Global Accounting Effort Gains A Step
Unit Seven International Business(國際商務)
Text International Business
Supplementary Reading
Huawei: Cisco's Chinese Challenger
Unit Eight Electronic Commerce(電子商務)
Text Electronic Commerce
Supplementary Reading
Promotions Drive Sales on Singles' Day
References(課外閱讀參考)
