《新商務英語閱讀教程2》是2015年6月清華大學出版社出版的圖書，作者是楊亞軍、周瑞傑、謝職安、龐明、揣維維、薛瑤、程可、馬亞星、許婉亭。
基本介紹
- 書名：新商務英語閱讀教程2
- 作者：楊亞軍、周瑞傑、謝職安、龐明、揣維維、薛瑤、程可、馬亞星、許婉亭
- ISBN：9787302373728
- 定價：42.80元
- 出版社：清華大學出版社
- 出版時間：2015年6月
內容簡介,圖書目錄,
內容簡介
“新商務英語教程”系列教材採用話題、語言技能和任務緊密結合的編寫原則，全書以話題為核心，語言技能為主線，精心設計的任務型活動貫穿每個教學單元。本教材為《新商務英語閱讀教程2》，全書共8 個單元，每單元由Learning Objectives，Lead-in，Embracing English，Extending Your English 和Self-evaluation 5個模組構成，在擴大閱讀量的同時對英語閱讀基本技能進行訓練。
本教材可供高職高專院校商務英語專業和套用英語專業外貿和涉外文秘方向的學生在一年級下學期使用。
圖書目錄
Unit 1 Human Resources… …………………………………………………………………… 1
Learning Objectives… ………………………………………………………………………… 1
Section A Lead-in………………………………………………………………………… 2
Section B Embracing English… ……………………………………………………… 2
Text A HR Is Important to an Organization…………………………………………… 2
Text B People Power Your Business…………………………………………………… 8
Section C Extending Your English………………………………………………… 11
I. Approaching the reading skill: Skimming to get gist / implied information（略讀
獲取主要/ 隱含信息）1… ………………………………………………………… 11
II. Applying the reading skill: Human Resources Life Cycle…………………………14
Section D Self-evaluation……………………………………………………………16
Unit 2 Public Relations………………………………………………………………………17
Learning Objectives…………………………………………………………………………17
Section A Lead-in………………………………………………………………………18
Section B Embracing English………………………………………………………18
Text A The Essence of the Public Relations… ………………………………………18
Text B Forming Your PR Success……………………………………………………24
Section C Extending Your English…………………………………………………29
I. Approaching the reading skill: Skimming to get gist / implied information（略讀
獲取主要/ 隱含信息）2… …………………………………………………………29
II. Applying the reading skill: What Does a Public Relations Agency Do?……………31
Section D Self-evaluation……………………………………………………………34
Unit 3 Finance… ………………………………………………………………………………35
Learning Objectives…………………………………………………………………………35
Section A Lead-in………………………………………………………………………36
Section B Embracing English………………………………………………………36
Text A A Guide to Finance for Business……………………………………………36
Text B The Roles and Impact of Finance on Business… ……………………………42
Section C Extending Your English…………………………………………………46
I.Approaching the reading skill: Topic sentences（主題句）1………………………46
II. Applying the reading skill: Finance with Other Business Functions………………47
Section D Self-evaluation……………………………………………………………49
Unit 4 Marketing………………………………………………………………………………51
Learning Objectives…………………………………………………………………………51
Section A Lead-in………………………………………………………………………52
Section B Embracing English………………………………………………………52
Text A The Importance of Marketing for Successful Business………………………52
Text B Is Traditional Marketing Still Alive?…………………………………………58
Section C Extending Your English…………………………………………………62
I. Approaching the reading skill: Topic sentences（主題句）2………………………62
II. Applying the reading skill: Customers in Marketing………………………………64
Section D Self-evaluation……………………………………………………………66
Unit 5 Research & Development…………………………………………………………67
Learning Objectives…………………………………………………………………………67
Section A Lead-in………………………………………………………………………68
Section B Embracing English………………………………………………………68
Text A Role of Research and Development in Business……………………………68
Text B Weighing the Benefits of R&D in Business… ………………………………74
Section C Extending Your English…………………………………………………78
I. Approaching the reading skill: Understanding the conceptual meaning（理
解概念意義）1… ……………………………………………………………………78
II. Applying the reading skill: Research and Development: the good and bad side……78
Section D Self-evaluation……………………………………………………………81
Unit 6 Production………………………………………………………………………………83
Learning Objectives…………………………………………………………………………83
Section A Lead-in………………………………………………………………………84
Section B Embracing English………………………………………………………84
Text A What Happens in the Operations Department of a Company?… ……………84
Text B Production—Managing Quality………………………………………………90
Section C Extending Your English…………………………………………………93
I. Approaching the reading skill: Understanding the conceptual meaning（理
解概念意義）2………………………………………………………………………93
II. Applying the reading skill: Encourage Manufacturing Efficiency…………………94
Section D Self-evaluation……………………………………………………………96
Unit 7 Advertisement…………………………………………………………………………97
Learning Objectives…………………………………………………………………………97
Section A Lead-in………………………………………………………………………98
Section B Embracing English………………………………………………………98
Text A What Is Advertising as an Organizational Function?…………………………98
Text B How Does Advertising Influence People?… …………………………………104
Section C Extending Your English… ………………………………………………109
I. Approaching the reading skill: Understanding relations within/between the sentences
（理解句內/ 句際關係）1… …………………………………………………………109
II. Applying the reading skill: Nonprint Advertising…………………………………… 110
Section D Self-evaluation……………………………………………………………… 113
Unit 8 Sales… ………………………………………………………………………………………115
Learning Objectives… ………………………………………………………………………… 115
Section A Lead-in………………………………………………………………………… 116
Section B Embracing English…………………………………………………………116
Text A Basics of the Sales Process… …………………………………………………116
Text B Shift Your Sales Focus for Increased Sales……………………………………122
Section C Extending Your English… ………………………………………………126
I. Approaching the reading skill: Understanding relations within/between the sentences
（理解句內/ 句際的關係）2…………………………………………………………126
II. Applying the reading skill: After Sales Service Business……………………………127
Section D Self-evaluation… …………………………………………………………130
New Words and Expressions…………………………………………………………………131
