大學商務英語閱讀教程

大學商務英語閱讀教程

《大學商務英語閱讀教程》是2005年復旦大學出版社出版的圖書,作者是沈昂。

基本介紹

  • 書名:大學商務英語閱讀教程
  • 作者:沈昂
  • ISBN:10位[7309046978] 13位[9787309046977]
  • 定價:22.00 元
  • 出版社復旦大學出版社
  • 出版時間:2005-9-1
內容提要,編輯推薦,目錄,

內容提要

精選了英語國家經濟與商務類的當代著名文章,配有生詞註解、難句解讀、課文注釋、背景知識介紹、商務英語閱讀技巧講解,內容涵蓋商務英語涉及的主要領域,如經濟學、國際貿易、市場行銷、企業管理、投資、證券、保險、廣告等,兼具理論性和實用性。
本書是適用於高等院校商務專業的教材,也可作對外商務從業人員及英語愛好者自學之用。

編輯推薦

《大學商務英語閱讀教程》系商務英語教材系列之一。
提高閱讀能力是當今英語學習的重點,也是英語實踐的迫切需求。本教材精選了英語國家經濟和商務類的著名文章,配有生詞註解、難句解讀、課文注釋、背景知識介紹、商務英語閱讀技巧講解,內容涵蓋商務英語涉及的主要領域,如經濟學、國際貿易、市場行銷、企業管理、投資、證券、保險、廣告等,兼具理論性和實用性。

目錄

Unit One Finance
Intensive Reading
Passage1 When Bankers Bets Go Bad
Words&Expressions
Sentence Explanation
Notes
Background Information
Passage2 Creating Government Financing Programs for Small and Medium-sized Enterprises in China
Words&Expressions
Sentence Explanation
Notes
Background Information
Extensive Reading
Passage1 CarlyleGroup's Asian Invasion
Words&Expressions
Notes
Passage2 Why the Dollar Is Blooming Again
Words&Expressions
Notes
Extracurricular Reading
Passage1 How Banks Pretty up the Profit Picture
Passage2 Thai Stocks:What Goes Up
Passage3 Inventing to Order
Passage4 It s an Office Party in Hong Kong
Reading Skills邏輯篇
Unit Two Hum an Resource Management
Intensive Reading
Passage1 China s Problem of Labor
Words&Expressions
Sentence Explanation
Notes
Background Information
Passage2 No Prizes for Runners-up
Words&Expressions
Sentence Explanation
Notes
Background Information
Extensive Reading
Passage1 The Inside Story(PartⅠ:The Power of Online HR Management)
Words&Expressions
Notes
Passage2 The Inside Story(PartⅡ:Online Training as an Alternative)
Words&Expressions
Notes
Extracurricular Reading
Passage1 Organized Labor Revival(PartⅠ:Are Unions Declining in Europe?)
Passage2 Organized Labor Revival(PartⅡ:Union Revival,True or Not?)
Passage3 Case Study:Is There a Nice Way to Fire Your Employees?
Passage4 Hold that Body Count!
Reading Skills快速閱讀篇
Unit Three Marketing
Intensive Reading
Passage1 Celebrity Endorsements as a Strategy
Words&Expressions
Sentence Explanation
Notes
Background Information
Passage2 Challenges in Global Advertising and Promotion
Words&Expressions
Sentence Explanation
Notes
Background Information
Extensive Reading
Passage1 Advertisement
Words&Expressions
Notes
Passage2 Marketing to Latinos and African Americans
Words&Expressions
Notes
Extracurricular Reading
Passage1 Advertising on the Web:Companies Grab the BrassRing
Passage2 From Harley-Davidson Armchairs to Coca-Cola Fishing Lures:
TheRise ofCorporate Branding
Passage3 Offering Guarantees to Promote Sales
Passage4 Power Pricers:How Smart Companies Use Price as a StrategicTool
Reading Skills長難句分析篇
Unit Four Management
Unit Five Trade
Unit Six Global Economy
附錄:常用商務英語辭彙表
參考文獻

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