大學商務英語閱讀

《大學商務英語閱讀》是2008年華東理工大學出版社出版的一本圖書

基本介紹

• 書名：大學商務英語閱讀
• 出版社： 華東理工大學出版社
• 出版時間：2008年1月1日
• 語言： 簡體中文

圖書信息

出版社: 華東理工大學出版社; 第2版 (2008年1月1日)

平裝: 367頁

正文語種: 簡體中文

開本: 16

ISBN: 9787562822066, 7562822069

條形碼: 9787562822066

尺寸: 25.6 x 18.6 x 1.6 cm

重量: 558 g

內容簡介

《大學商務英語閱讀(第2版)》是大學商務英語閱讀教程，內容涵蓋經濟全球化及其引發地經營和管理理念的變化、戰略管理、人力資源管理、企業文化、技術管理、行銷策略、貨物流程、金融及財務等諸多方面。全書共分十八個章節，每個章節分三個部分，每部分均配有形式各異的聯繫，以幫助讀者鞏固所學知識。附錄部分分別提供了專業辭彙的相應漢語譯文，部分專業詞語的英語釋義及其聯繫部分參考答案，以備讀者參照使用。

目錄

Chapter 1 Market Economy

Part One Organization of the Market Economy (1)1

Part Two Organization of the Market Economy (2)5

Part Three A FREE?MARKET CURE FOR GLOBAL WARMING11

Chapter 2 Strategy and Strategic Management

Part One Strategic Management (1)18

Part TwoS trategic Management (2)23

Part Three BP AMOCO IS COOKING WITH GAS31

Chapter 3 Exerting Strategic Leadership

Part One Exerting Strategic Leadership (1)38

Part Two Exerting Strategic Leadership (2)43

Part Three THE MAN WHO WOULD BE WELCH50

Chapter 4 Human Relations

Part One Motivation and Motivators58

Part Two Developing an Effective Reward Structure61

Part Three COMMERCE REWEAVES THE SOCIAL FABRIC66

Chapter 5 Corporate Culture

Part One Building a Strategy?Supportive Corporate Culture73

Part Two Managing Diverse Cultures in Mergers and the Global Marketplace76

Part Three LET?S TALK TURKEYS81

Chapter 6 Technology and Management for Technological Advantage

Part One Technology and Management Support for Technological Advance

90

Part Two Automation in Service95

Part Three TECH LEADS BOTH UP AND DOWN101

Chapter 7 External Environment

Part One The General Environment108

Part Two The Competitive Environment113

Part Three OFFSHORE BETTING: THE FEDS ARE ROLLING SNAKE EYES121

Chapter 8 Nature of Marketing

Part One Marketing Defined127

Part Two The Evolution of Marketing132

Part Three THE FALL AND RISE OF HARPERCOLLINS139

Chapter 9 Sociocultural Influences on Consumer Behavior

Part One Sociocultural Influences on Consumer Behavior (1)145

Part Two Sociocultural Influences on Consumer Behavior (2)151

Part Three HIGH?TECH MARKETERS TRY TO ATTRACT WOMEN

WITHOUT CAUSING OFFENSE157

Chapter 1 0Promotion and Marketing Communications

Part One The Role of Promotion163

Part Two Communication Process and Marketing Communications167

Part Three BIG THREE FACE RIVALS WHO GO DOOR?TO?DOOR173

Chapter 11 Advertisement and Public Relations

Part One Advertising and Its Economic Impact182

Part Two Public Relations187

Part Three A CRISIS OF CONFIDENCE195

Chapter 12Operations

Part One Operations Function202

Part Two Importance of Operations and Managers? Roles207

Part Three J&J STOPS BABYING ITSELF213

Chapter 13 Materials Management

Part One Materials Flow220

Part Two Purchasing and Inventory226

Part Three THE WAR FOR BETTER QUALITY IS FAR FROM WON232

Chapter 14 Global Diversification

Part One A Worldwide Perspective on Strategy238

Part Two Formulating Worldwide Operating Strategies245

Part Three THE BARONS OF OUTSOURCING251

Chapter 15Accounting

Part One Accounting and Financial Statements257

Part Two Qualitative Characteristics of Accounting Information260

Part Three ETHICS BE DAMMED, LET?S MERGE265

Chapter 16 Financial Assets

Part One A Monetary Financial Asset ─ Money271

Part Two Nonmonetary Financial Assets276

Part Three A TALK WITH A FATHER OF THE EURO282

Chapter 17 Global Competition and Competitiveness

Part One Global Competition and Continuous Improvement289

Part Two Methods Used to Improve Competitiveness293

Part Three MASTERS OF INNOVATION299

Chapter 18 Computers and Information Systems

Part One The Management of Information System308

Part Two Business Capabilities of Computers313

Part Three INFO TECH： THE PAYOFF IS BIGGER THAN YOU THINK

321

APPENDIX 1 商務專業詞語漢語譯文 (Part Two Ex. Ⅲ)327

APPENDIX 2 辭彙解釋 (Articles of Part Three)334

APPENDIX 3 練習答案350