新商務英語閱讀教程3

新商務英語閱讀教程3

《新商務英語閱讀教程3》是2015年6月清華大學出版社出版的圖書,作者是楊亞軍、周瑞傑、謝職安、李楊洋、王羽湘、婁婧麗、金惠玲。

基本介紹

  • 書名:新商務英語閱讀教程3
  • 作者:楊亞軍、周瑞傑、謝職安、李楊洋、王羽湘、婁婧麗、金惠玲
  • ISBN:9787302397045
  • 定價:42.80元
  • 出版社:清華大學出版社
  • 出版時間:2015年6月
內容簡介,圖書目錄,

內容簡介

“新商務英語教程”系列教材採用話題、語言技能和任務緊密結合的編寫原則,全書以話題為核心,語言技能為主線,精心設計的任務型活動貫穿每個教學單元。本教材為《新商務英語閱讀教程3》,全書共8 個單元,每單元由Learning Objectives,Lead-in,Embracing English,Extending Your English 和Self-evaluation 5個模組構成,在擴大閱讀量的同時對英語閱讀基本技能及相關職業技能進行訓練。
本教材可供高職高專院校商務英語專業和套用英語專業外貿和涉外文秘方向的學生在二年級上學期使用。

圖書目錄

Unit 1 Management……………………………………………………………………………… 1
Learning Objectives… …………………………………………………………………………… 1
Section A Lead-in…………………………………………………………………………… 2
Section B Embracing English…………………………………………………………… 2
Text A What Is Management?… ……………………………………………………… 2
Text B True Leadership and Teamwork… ……………………………………………… 7
Section C Extending Your English………………………………………………… 11
I. Approaching the reading skill: Interpreting texts by going outside it(整體理解
篇章結構)1………………………………………………………………………… 11
II. Applying the reading skill: Being Hard or Soft?… …………………………………13
III. Job skill: Reading and understanding internal communication texts(讀懂公司
內部交流文本)……………………………………………………………………15
Section D Self-evaluation… …………………………………………………………17
Unit 2 Budgeting… ……………………………………………………………………………19
Learning Objectives…………………………………………………………………………19
Section A Lead-in………………………………………………………………………20
Section B Embracing English………………………………………………………20
Text A Prepare a Working Budget for Business Success… …………………………20
Text B Budgeting… …………………………………………………………………25
Section C Extending Your English…………………………………………………29
I. Approaching the reading skill: Interpreting texts by going outside it (整體理解
篇章結構)2…………………………………………………………………………29
II. Applying the reading skill: The Benefits of Budgeting ……………………………30
III. Job skill: Reading and understanding short texts from business settings(讀懂商
務活動相關文本)…………………………………………………………………32
Section D Self-evaluation… …………………………………………………………34
Unit 3 Employee Benefits……………………………………………………………………35
Learning Objectives…………………………………………………………………………35
Section A Lead-in………………………………………………………………………36
Section B Embracing English………………………………………………………36
Text A What Is Employee Welfare?… ………………………………………………36
Text B Objectives of Employee Welfare… …………………………………………42
Section C Extending Your English…………………………………………………46
I. Approaching the reading skill: Telling opinions from facts(分辨觀點與事實)1… …… 46
II. Applying the reading skill: Google Benefits and Day Care…………………………47
III. Job skill: Reading and understanding business letters(讀懂商務信函)1… ……49
Section D Self-evaluation… …………………………………………………………52
Unit 4 E-business………………………………………………………………………………53
Learning Objectives…………………………………………………………………………53
Section A Lead-in………………………………………………………………………54
Section B Embracing English………………………………………………………54
Text A Optimizing the E-business……………………………………………………54
Text B Pros and Cons of E-business…………………………………………………60
Section C Extending Your English…………………………………………………64
I. Approaching the reading skill: Telling opinions from facts(分辨觀點與事實)2……… 64
II. Applying the reading skill: E-business Dream Mergers………………………………65
III. Job skill: Reading and understanding business letters(讀懂商務信函)2… ……68
Section D Self-evaluation… …………………………………………………………70
Unit 5 Foreign Trade…………………………………………………………………………71
Learning Objectives…………………………………………………………………………71
Section A Lead-in………………………………………………………………………72
Section B Embracing English………………………………………………………72
Text A What Is International Trade?…………………………………………………72
Text B Advantages & Disadvantages of International Trade…………………………77
Section C Extending Your English…………………………………………………82
I. Approaching the reading skill: Summarize the main idea of the text (概括文章
大意)1………………………………………………………………………………82
II. Applying the reading skill: Prepare Your Product for Import/Export………………83
III. Job skill: Reading and understanding visual information—tables(讀懂表格)………85
Section D Self-evaluation… …………………………………………………………88
Unit 6 Trade Fairs… …………………………………………………………………………89
Learning Objectives…………………………………………………………………………89
Section A Lead-in………………………………………………………………………90
Section B Embracing English………………………………………………………90
Text A Getting the Most From Trade Shows…………………………………………90
Text B Trade Shows…………………………………………………………………95
Section C Extending Your English…………………………………………………99
I. Approaching the reading skill: Summarize the main idea of the text (概括文章
大意)2………………………………………………………………………………99
II. Applying the reading skill: Exhibitions & Trade Shows—The History and Purpose........ 100
III. Job skill: Reading and understanding visual information—graphs(讀懂曲線
圖和柱狀圖)……………………………………………………………………………103
Section D Self-evaluation…………………………………………………………………108
Unit 7 Logistics………………………………………………………………………………………109
Learning Objectives………………………………………………………………………………109
Section A Lead-in… ………………………………………………………………………110
Section B Embracing English… ………………………………………………………110
Text A Logistics: What It Is and Why It’s Important to Your Company… …………110
Text B Logistics: Vital to Every Business………………………………………………114
Section C Extending Your English……………………………………………………118
I. Approaching the reading skill:Understanding cohesion between parts of a text
(grammatical)(理解語篇中的語法銜接)………………………………………………118
II. Applying the reading skill: Importance of Logistics in Today’s Global Economy…………120
III. Job skill: Reading and understanding visual information—charts(讀懂組織
結構圖、流程圖和餅圖)… …………………………………………………………122
Section D Self-evaluation…………………………………………………………………125
Unit 8 Insurance… …………………………………………………………………………………127
Learning Objectives………………………………………………………………………………127
Section A Lead-in… ………………………………………………………………………128
Section B Embracing English… ………………………………………………………128
Text A How Does Insurance Work?… …………………………………………………128
Text B Buying Business Insurance………………………………………………………133
Section C Extending Your English……………………………………………………138
I. Approaching the reading skill: Understanding cohesion between parts of a text
(lexical) (理解語篇中的辭彙銜接)… ………………………………………………138
II. Applying the reading skill: U.S. Insurance Giants Declare Net a Free-Trade Zone… ……139
III. Job skill: Reading and understanding visual in formation—illustrations(讀
懂示意圖)………………………………………………………………………………141
Section D Self-evaluation…………………………………………………………………146
New Words and Expressions… …………………………………………………………………147

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