《實用商務英語綜合教程（中級）》是一本由人民郵電出版社在2012-11出版的書籍。
基本介紹
- 書名：實用商務英語綜合教程（中級）
- ISBN：978-7-115-25990-5
- 頁數：176 頁
- 定價：28.90 元
- 裝幀：平裝
- 開本：16 開
內容提要,目 錄,
內容提要
《實用商務英語綜合教程》系列教材分為初級、中級和高級3冊。本書是套書的中級教材，本教材編寫了8個單元，以“項目引領、任務驅動”的形式編寫，每一個單元為一個項目，圍繞一個話題，內容涉及商務環境、團隊建設、進出口、關稅壁壘、市場調查、交易會、公共關係及電子商務等，每個單元包括背景介紹、熱身討論、聽說訓練、閱讀強化、語法複習、案例分析和實用寫作7個模組，並在各模組中以任務的形式插入各種練習，全面培養學生聽、說、讀、寫、譯的能力。
本書可以作為高職高專商務英語專業、國際貿易專業、國際商務專業的專業英語教材使用，也適合作為高職高專財經類院校英語課程的公共教材。
本書附有聽力材料的MP3錄音光碟。
目 錄
Unit 1 Business Environment
Listening & Speaking 2
Consulting about Advice on Business 2
Reading 6
Intensive Reading: Are You Ready to Do Business in China? 6
Fast Reading: China Remains Open Business Environment 11
Grammar & Usage 15
Past Perfect Tense 過去完成時 15
Practical Writing 18
Forms 表格 18
Unit 2 Team Building
Listening & Speaking 22
Consulting about Advice on Team Building 22
Reading 26
Intensive Reading: The Path to Build Successful Work Teams 26
Fast Reading: How to Get Along with Your Coworkers 31
Grammar & Usage 35
Future Perfect Tense 將來完成時 35
Practical Writing 38
Advertisements 廣告 38
Unit 3 Import and Export
Listening & Speaking 44
Preparing for Exporting & Negotiating Terms 44
Reading 48
Intensive Reading: The Procedure for Import Trade 48
Fast Reading: Expand Your Business by Exporting 52
Grammar & Usage 58
The Present Perfect Progressive Tense 現在完成進行時 58
Practical Writing 60
Agency Introduction 機構介紹 60
Unit 4 Tariff Barriers
Listening & Speaking 64
Tariffs & International Trade 64
Reading 67
Intensive Reading: Tariff Barriers 67
Fast Reading: Revised Tariffs Benefit China 71
Grammar & Usage 75
The Past Perfect Progressive Tense 過去完成進行時 75
Practical Writing 77
Products Introduction 產品介紹 77
Unit 5 Market Research
Listening & Speaking 80
Preparing for Market Research 80
Reading 83
Intensive Reading: Marketing Research 83
Fast Reading: Research Trends 87
Grammar & Usage 91
The Future Perfect Progressive Tense 將來完成進行時 91
Practical Writing 93
Questionnaires 調查問卷 93
Unit 6 Trade Fairs
Listening & Speaking 96
Consulting about Details on Trade Fairs 96
Reading 100
Intensive Reading: The Canton Fair 100
Fast Reading: Booth Staff Training 104
Grammar & Usage 109
The Modal Verbs 情態動詞 109
Practical Writing 114
The Format and Structure of Business Letters 商務信函的格式與結構 114
Unit 7 Public Relations
Listening & Speaking 120
Advice on Public Relations 120
Reading 123
Intensive Reading: Public Relations in China 123
Fast Reading: Public Relations 127
Grammar & Usage 132
Participle 分詞 132
Practical Writing 137
Letters of Application 求職信 137
Unit 8 E-Commerce
Listening & Speaking 142
Shopping on Line 142
Reading 145
Intensive Reading: The Development of E-commerce 145
Fast Reading: How to Start an Online Business 150
Grammar & Usage 155
Voices 語態 155
Practical Writing 157
Letters of Invitation 邀請信 157
Appendix Vocabulary 159
