《初級商務英語閱讀》是2018年復旦大學出版社出版的圖書。
基本介紹
- 中文名：初級商務英語閱讀
- 出版時間：2018年11月
- 出版社：復旦大學出版社
- ISBN：9787309139570
內容簡介,圖書目錄,
內容簡介
加入WTO後，我國與世界各國的經濟交往與合作更加廣泛，國際商務活動日益頻繁，市場對外經貿人才的需求量成倍增長。面對這一形勢，培養和造就一大批既懂英語又有較紮實國際經濟貿易、金融和商務方面知識的高職高專綜合人才是我們的當務之急。《初級商務英語閱讀》一書正是在此背景下孕育而生。本書宗旨是：用英語傳授經濟貿易的基礎理論和基礎知識，對學生進行全面的、嚴格的經貿基礎理論教育，經貿專業英語語言技能的培訓，使學生既掌握經濟貿易知識，又能用英語進行經貿工作，閱讀有關信息和*發展的報導。
圖書目錄
Part One Reading Exerctses
Unit Ⅰ International Trade
Section A Sino-European Trade and Investment
Section B Transnational Goods & Services
Section C Trade Supervision
Unit Ⅱ Corporate Finance and Markets
Section A Merger and Acquisition
Section B Gold Market
Unit Ⅲ Logistics
Section A Transportation and Fuel
Section B Transportation Market
Unit Ⅳ E-commerce
Section A Mobile Commerce
Section B Cross-border E-commerce
Unit Ⅴ Innovation
Section A Autonomous Driving Technology
Section B Application of Hydrogen Technology
Unit Ⅵ Electronics Industry
Section A Mobile phone & Smartphone
Section B Television： The Shape of Our Lifestyle
Section C App Software and Their Makers
Section D iPod
Unit Ⅶ Auto Industry and Markets
Section A The Automotive Industry in China's Markets
Section B Auto Industry， Laws and Regulations
Unit Ⅷ Entertainment Industry
Section A Entertainment and Property
Section B Film Industry
Unit Ⅸ Stock Exchanges & Capital Markets
Section A China's Stock Market
Section B How Should the Stock Market Be Assessed?
Unit Ⅹ The Competitive Advantages and Risks of the Business-political Nexus
Section A Business-political Nexus： Role Shift
Section B Business Tycoons and Political Scandals
Unit Ⅺ Business Culture
Section A Business Meeting
Section B Business Lunch in Spain
Unit Ⅻ Business Etiquette
Section A Telephoning
Section B Gifts
Part Two Comprehensive Exercises
Section Ⅰ Translating
Section Ⅱ Multiple Choice Questions
Section Ⅲ Reading Comprehension A
Section Ⅳ Reading Comprehension B
Section Ⅴ Case Study
