新商務英語閱讀教程4

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“新商務英語教程”系列教材採用話題、語言技能和任務緊密結合的編寫原則，全書以話題為核心，語言技能為主線，精心設計的任務型活動貫穿每個教學單元。本教材為《新商務英語閱讀教程3》，全書共8 個單元，每單元由Learning Objectives，Lead-in，Embracing English，Extending Your English 和Self-evaluation 5個模組構成，在擴大閱讀量的同時對英語閱讀基本技能及相關職業技能進行訓練。

本教材可供高職高專院校商務英語專業和套用英語專業外貿和涉外文秘方向的學生在二年級上學期使用。

圖書目錄

Unit 1 Corporate Culture………………………………………………………………………… 1

Learning Objectives… …………………………………………………………………………… 1

Section A Lead-in…………………………………………………………………………… 2

Section B Embracing English…………………………………巴碑凶煉………………………… 2

Text A What Does Corporate Culture Really Mean?…………………………………… 2

Text B Components of a Great Corporate Culture……承店才肯………………………………… 6

Section C Extending Your English… ………………………………………………10

I. Approaching the reading skill: Reading between the lines（理解文章字裡行間的

含義）1… ……………………………………………………………………………10

II. Applying the reading skill: Cultural Diversity in the Workplace…………………… 11

III. Job skill: Reading and understanding incident and progress report（讀懂事故報

告與進度報告）………………………………………………………院蒸霸………………14

Section D Self-evaluation……………………………………………………………18

Unit 2 Trademarks and Brands……………………………………………………………19

Learning Objectives…………………………………………………………………………19

Section A Lead-in………………………………………………………………………20

Section B Embracing English………………………………………………………20

Text A How Does a Trademark Work?………………………………………………20

Text B Building a Strong Brand………………………………………………………26

Section C Extending Your English…………囑企棕………………………………………31

I. Approaching the reading skill:Reading between the lines（理解文章字裡行間的

含義擊洪鍵）2… ……………………………………………………………………………31

II.Applying the reading skill: The Power of Branding…………少腿台………………………32

III. Job skill:Reading and understanding a travel report（讀懂差旅報告）…………35

Section D Self-evaluation……………………………………………………………39

Unit 3 Mechanism of the Board… ……………………汗雄…………………………………41

Learning Objectives…………………………………………………………………………41

Section A Lead-in………………………………………………………………………42

Section B Embracing English………………………………………………………42

Text A Forming of the Board Directors………………………………………………42

Text B The Concept of Corporate Governance with the Board………………………46

Section C Extending Your English…………………………………………………51

I. Approaching the reading skill: Understanding the tones（理解作者的語氣）1……51

II. Applying the reading skill: Should a Private Company Have a Board of

Directors?……………………………………………………………………………53

III. Job skill: Reading and understanding summaries（讀懂摘要）……………………54

Section D Self-evaluation……………………………………………………………58

Unit 4 Stock Market… ………………………………………………………………………59

Learning Objectives…………………………………………………………………………59

Section A Lead-in………………………………………………………………………60

Section B Embracing English………………………………………………………60

Text A Stock Market Bubble…………………………………………………………60

Text B Behavior of the Stock Market…………………………………………………66

Section C Extending Your English…………………………………………………70

I. Approaching the reading skill:Understanding the tones（理解作者的語氣）2… ……70

II.Applying the reading skill: America’s Stock Market: Better Than the Alternatives………72

III. Job skill: Reading and understanding advertisements（讀懂廣告）………………75

Section D Self-evaluation……………………………………………………………79

Unit 5 Overseas Market… …………………………………………………………………81

Learning Objectives…………………………………………………………………………81

Section A Lead-in………………………………………………………………………82

Section B Embracing English………………………………………………………82

Text A A Global Marketing Strategy…………………………………………………82

Text B Go West, E-Tailers!… ………………………………………………………88

Section C Extending Your English…………………………………………………92

I. Approaching the reading skill:Outlining the text （概括文章要點）1………………92

II.Applying the reading skill: Technology Helps Business Go Global…………………94

III. Job skill: Reading and understanding fliers and brochures（讀懂小廣告傳單與

宣傳冊）……………………………………………………………………………96

Section D Self-evaluation… ……………………………………………………………100

Unit 6 Vision of the Company… ……………………………………………………………101

Learning Objectives… …………………………………………………………………………101

Section A Lead-in…………………………………………………………………………102

Section B Embracing English…………………………………………………………102

Text A Get Employees Excited About Your Business Vision………………………102

Text B Building Your Company’s Vision………………………………………………108

Section C Extending Your English……………………………………………………113

I. Approaching the reading skill: Outlining the text（概括文章要點）2…………… 113

II.Applying the reading skill: Company Vision Statement and Business Planning…… 115

III. Job skill:Reading and understanding instructions and procedure descriptions

（讀懂說明書）…………………………………………………………………117

Section D Self-evaluation………………………………………………………………120

Unit 7 Business Geeks………………………………………………………………………… 121

Learning Objectives………………………………………………………………………… 121

Section A Lead-in……………………………………………………………………… 122

Section B Embracing English… …………………………………………………… 122

Text A The Business Geek: Not an Oxymoron……………………………………… 122

Text B Why Business Needs More Geeks?……………………………………………128

Section C Extending Your English………………………………………………… 132

I. Approaching the reading skill: Understanding the author’s purpose（理解作者意

圖）1…………………………………………………………………………………… 132

II.Applying the reading skill: Look for the Natural Leaders Among Your Geeks… … 134

III. Job skill: Reading and understanding foreign trade documents （讀懂外貿單

證）1… ……………………………………………………………………………… 136

Section D Self-evaluation………………………………………………………………142

Unit 8 Top 500…………………………………………………………………………………… 143

Learning Objectives… ……………………………………………………………………… 143

Section A Lead-in……………………………………………………………………… 144

Section B Embracing English… …………………………………………………… 144

Text A Being a Fortune 500 Company……………………………………………… 144

Text B 10% of Global 500 Produce 73% of Greenhouse Gases…………………… 149

Section C Extending Your English………………………………………………… 153

I. Approaching the reading skill: Understanding the author’s purpose（理解作者意

圖）2…………………………………………………………………………………… 153

II. Applying the reading skill: World’s 500 Largest Corporations in 2013: the Chinese

Are Rising… ………………………………………………………………………… 154

III. Job skill: Reading and understanding foreign trade documents （讀懂外貿單

證）2… ……………………………………………………………………………… 156

Section D Self-evaluation… ………………………………………………………… 160

New Words and Expressions… ……………………………………………………………… 161

新商務英語閱讀教程4

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