基本介紹
- 中文名：
- 作者：
- 出版社：
- ISBN：
內容簡介,圖書目錄,作者簡介,
內容簡介
圖書目錄
任務3 門店投資分析················································································21
任務4 門店選址······················································································27
任務5 門店命名······················································································33
任務6 門店註冊······················································································39
任務7 門店整體設計················································································43
項目實訓··································································································52
項目檢測··································································································55
項目導航··································································································58
項目評價··································································································58
項目三 門店日常作業管理··············································································60
任務8 進存貨作業···················································································60
任務9 商品標價作業················································································68
任務10 商品陳列作業··············································································73
任務11 商品理貨作業··············································································87
任務12 商品盤點作業··············································································94
任務13 收銀作業·················································································.102
項目實訓·······························································································.109
項目檢測·······························································································.111
項目導航·······························································································.116
項目評價·······························································································.116
項目四 門店促銷管理·················································································.118
任務14 門店促銷策劃···········································································.118
任務15 促銷活動實施與評估··································································.128
項目實訓·······························································································.132
項目檢測·······························································································.132
項目導航·······························································································.134
項目評價·······························································································.134
項目五 顧客管理·······················································································.136
任務16 顧客接待服務···········································································.136
任務17 顧客投訴處理···········································································.145
項目實訓·······························································································.154
項目檢測·······························································································.155
項目導航·······························································································.157
項目
作者簡介
連續8年承擔《市場行銷》、《銷售策劃》、《企業經營與管理》、《商務談判》等專業課程教學工作.長期擔任一線教學工作。曾主編過市場行銷專業相關多本教材。
