國際商務函電(2023年清華大學出版社出版的圖書)

《國際商務函電》是一本2023年清華大學出版社出版的圖書，作者是鄧來英，劉芬。

基本介紹

• 中文名：國際商務函電
• 作者：鄧來英，劉芬
• 出版時間：2023年1月
• 出版社：清華大學出版社
• ISBN：9787302624905
• 定價：54 元

內容簡介

全書內容已經外聘專家和清華大學黨委審讀審核通過後同意安排出版。《國際商務函電》主要以培養高職商務英語專業學生的英語書面表達和溝通能力為目標。其具體特色主要有：內容豐富。本教材緊密結合職業標準，遵循學生的認知發展水平，不僅介紹了慣用的商務英語信函的寫作，還簡要介紹了相關外貿知識，總結了每個主題的重點功能句型，列舉了典型場景對話等，幫助學生熟練掌握外貿流程以及國際商務領域中外貿交易過程往來函電的撰寫規範及溝通要點。實踐性強。本教材以任務為導向，教學合一，突出實踐性；每個單元的設計從導入到附加部分都圍繞同一個特定的商務主題，以任務為主線展開，從不同角度使學生得以舉一反三地淬鍊商務知識和函電撰寫溝通技能，融“教、學、做”為一體，充分發揮學生的主體作用，通過“做中學”，“做中教”，“學中悟”實現教學目標，全面提升學生的商務英語溝通技能。

圖書目錄

Chapter 1 Fundamentals of Business Communication.......1

Part 1 Business Knowledge...........................................2

Section 1 Basic Parts of a Business English Letter.......................2

Section 2 Writing Principles of Business English Letters......................6

Section 3 Formats of Business English Letters.......................9

Section 4 Email Etiquette..............................................11

Part 2 Typical Phrases for Business English Emails......................14

Part 3 Skill Training...............................................15

Part 4 Additional Reading............................................18

Chapter 2 Establishment of Business Relations.....21

Part 1 Business Knowledge..........................................22

Section 1 Ways to Establish Business Relations..................................22

Section 2 How to Make a Credit Status Enquiry...........................25

Part 2 Case Study.....................................................27

Part 3 Functional Sentence Patterns................................33

Part 4 Situational Dialogs..........................................34

Part 5 Skill Training..............................................37

Part 6 Additional Reading.....................................40

Chapter 3 Enquiry............................... 43

Part 1 Business Knowledge..............................................44

Section 1 What Is an Enquiry in International Business?..................44

Section 2 How to Make an Enquiry..................................46

Part 2 Case Study....................................................47

Part 3 Functional Sentence Patterns..........................52

Part 4 Situational Dialogs...................................... 54

Part 5 Skill Training..................................................56

Part 6 Additional Reading....................................59

Chapter 4 Offer and Counter Offer.................61

Part 1 Business Knowledge......................................62

Section 1 Offer, Firm Offer and Non-firm Offer .........................62

Section 2 Counter Offer.................................................65

Part 2 Case Study............................................... 66

Part 3 Functional Sentence Patterns.............................73

Part 4 Situational Dialogs.......................................74

Part 5 Skill Training.............................................76

Part 6 Additional Reading..................................... 80

Chapter 5 Acceptance and Orders..................81

Part 1 Business Knowledge......................................82

Section 1 Acceptance...................................................82

Section 2 Order........................................................84

Part 2 Case Study................................................86

Part 3 Functional Sentence Patterns.............................. 90

Part 4 Situational Dialogs....................................... 91

Part 5 Skill Training............................................ 94

Part 6 Additional Reading....................................... 96

Chapter 6 Contracts............................ 99

Part 1 Business Knowledge...................................... 100

Section 1 Contracts in Business........................................100

Section 2 Format and Main Contents of a Contract or Confirmation.........103

Part 2 Case Study............................................... 104

Part 3 Functional Sentence Patterns..............................110

Part 4 Situational Dialogs.......................................111

Part 5 Skill Training.......................................... 113

Part 6 Additional Reading........................................ 117

Chapter 7 Terms of Payment....................... 119

Part 1 Business Knowledge....................................... 120

Section 1 Modes of Payment..........................................120

Section 2 Circulation Process of Documentary L/C.........................123

Part 2 Case Study................................................... 125

Part 3 Functional Sentence Patterns................................ 130

Part 4 Situational Dialogs........................................... 132

Part 5 Skill Training................................................. 134

Part 6 Additional Reading............................ ........ 138

Chapter 8 Packing.............................. 141

Part 1 Business Knowledge......................................... 142

Section 1 What Is Packing?...................................................142

Section 2 Packing Marks......................................................144

Part 2 Case Study................................................... 146

Part 3 Functional Sentence Patterns................................ 152

Part 4 Situational Dialogs......................................... 154

Part 5 Skill Training................................................157

Part 6 Additional Reading............................................. 161

Chapter 9 Insurance............................... 163

Part 1 Business Knowledge....................................... 164

Section 1 Covering Cargo Insurance........................................164

Section 2 A General Introduction to China’s Cargo Insurance........167

Part 2 Case Study................................................... 169

Part 3 Functional Sentence Patterns.................................. 174

Part 4 Situational Dialogs.......................................... 175

Part 5 Skill Training.............................................. 177

Part 6 Additional Reading............................................ 179

Chapter 10 Shipment................................ 181

Part 1 Business Knowledge.......................................... 182

Section 1 International Transportation of Goods .......................182

Section 2 Bill of Lading.................................................185

Part 2 Case Study....................... ........ ....................187

Part 3 Functional Sentence Patterns.................................. 192

Part 4 Situational Dialogs...........................................194

Part 5 Skill Training................................................. 196

Part 6 Additional Reading.......................................... 199

Chapter 11 Complaints and Claims...................201

Part 1 Business Knowledge...............................202

Section 1 Complaints and Claims....................................202

Section 2 How to Handle Complaints and Claims...........................205

Part 2 Case Study....................................................207

Part 3 Functional Sentence Patterns................................. 213

Part 4 Situational Dialogs......................................... 214

Part 5 Skill Training.............................................217

Part 6 Additional Reading.........................................220