《商務函電》是2013年北京大學出版社出版的圖書。
基本介紹
- 書名：商務函電
- 作者：金澤虎，王桂平主編
- 類別： 經濟管理類教材
- 出版社：北京大學出版社
- 出版時間：2013年
- 開本：16 開
- 裝幀：平裝
- ISBN：9787301223888
內容簡介,圖書目錄,
內容簡介
金澤虎、王桂平主編的《國際商務函電》系統地 介紹了國際商務函電常用的英文寫作基本知識，其中 包括各類函電的基本格式、寫作技巧、標準模板、具 體案例，並且利用案例導入和案例具體分析等形式引 導出豐富的國際商務專業辭彙與習慣用語。在內容上 ，全書共分12章：各部分內容之間既相對獨立又相互 依存、彼此融合，完整、系統地反映出該門課程的主 要內容。第1章是對國際商務函電的基本概況的介紹。
第2章到第11章是本書的主幹部分，其內容編排基本 依據國際貿易實務流程的先後順序展開，具體包括： 建立商務關係和資信調查、詢盤和報盤、契約、訂單 及其支付條件、信用證、包裝、保險、裝運、申訴與 理賠、代理。第12章是對與函電密切相關的外貿單證 進行具體的介紹。它們共同形成本書完整的體系結構 。
《國際商務函電》適用於國際經濟貿易、商務英 語、國際市場行銷、電子商務等套用性較強的經濟貿 易類和其他外 向型套用性專業的學生，同時也適用於從事對外經濟 貿易工作的專業人員。
圖書目錄
Chapter 1 The Overview of Business
Letters
Section One The Structure and the Format ofBusiness Letters
Section Two Principles of Business LetterWriting
Section Three Business Fax and Email Writing
Section Four Cases in Detail
Section Five Selected Sentences
Chapter2 Establishing Business
Relations and Status Enquiries
Section One Establishing Business Relations
Section Two Status Enquiries
Section Three Cases in Detail
Section Four Selected Sentences
Chapter 3 Enquiry and Offer
Section One Enquiry
Section Two Offer and Counteroffer
Section Three Cases in detail
Section Four Selected Sentences
Chapter 4 Contract
Section One Definition and Functions ofContract
Section Two Classification and Contents ofContract
Section Three Cases in Detail
Section Four Selected Sentences
Chapter 5 Orders and Terms of Payment
Section One Orders and Replies
Section Two Method of Payment
Section Three Cases in Detail
Section Four Selected Sentences
Chapter 6 Letter of Credit
Section One Content and Classification of Letter ofCredit
Section Two Procedures of Letter of CreditOperations
Section Three Cases in Detail
Section Four Selected Sentences
Chapter 7 Packing
Section One Forms of Packing
Section Two Marking of Goods
Section Three Cases in Detail
Section Four Selected Sentences
Chapter 8 Insurance
Section One Ess.entials of Business Letters ofInsurance
Section Two Cases in Detail
Section Three Selected Sentences
Chapter 9 Shipment
Section One Shipping Instruction and ShippingAdvice
Section Two Terms of Shipment
Section Three Cases in Detail
Section Four Selected Sentences
Chapter 10 Complaints and Adjustments
Section One Types of Complaints
Section Two Adjustments
Section Three Cases in Detail
Section Four Selected Sentences
Chapter 11 Agency
Section One Essentials of Agency
Section Two Essentials of Business Correspondenceof Agency
Section Three Cases in Detail
Section Four Selected Sentences
Chapter 12 Documentation in International Trade
Section One Types of International TradingDocuments
Section Two Requirements of Documents Making
Section Three Cases in Detail
Section Four Selected Sentences
References
