商務英語函電(2018年武漢大學出版社出版的圖書)

《商務英語函電》是2018年武漢大學出版社出版的圖書。

基本介紹

• 書名：商務英語函電
• 作者：何進水
• 出版社：武漢大學出版社
• 出版時間：2018年
• 開本：16 開
• 裝幀：平裝
• ISBN：9787307202788

內容簡介

本書為高職高專商務英語專業教材，全書有14個單元，每個單元圍繞一個話題展開，內容涉及商務關係的建立、報盤與還盤、裝運、報關、仲裁等整個商務流程。本書的特點是語料淺顯易懂、練習安排豐富活潑，非常便於學生掌握所學的知識。本書的目的就是幫助廣大學生了解商務、經貿專業基礎知識，掌握商務函電的寫作技巧，不斷提高實踐運用能力。

圖書目錄

Unit 1 Introduction of Business English Letters

Part One Basic Requirements of Effective Business Letter Writing

Part Two Parts of a Business English Letter

Part Three Format and Structure of a Business English Letter

Part Four How to Address an English Letter Envelope

Part Five About E-mail and Fax

Part Six Exercises

Unit 2 Establishment of Business Relations

Part One Background Knowledge

Part Two Sample Letters

Part Three Writing Tips

Part Four Typical Sentences

Part Five Exercises

Unit 3 Credit Investigation

Part One Background Knowledge

Part Two Sample Letters

Part Three Writing Tips

Part Four Typical Sentences

Part Five Exercises

Unit 4 Enquiry

Part One Background Knowledge

Part Two Sample Letters

Part Three Writing Tips

Part Four Typical Sentences

Part Five Exercises

Unit 5 Offer and Counter-offer

Part One Background Knowledge

Part Two Sample Letters

Part Three Writing Tips

Part Four Typical Sentences

Part Five Exercises

Unit 6 Conclusion of Business

Part One Background Knowledge

Part Two Sample Letters

Part Three Writing Tips

Part Four Typical Sentences

Part Five Exercises

Unit 7 Order and Contract

Part One Background Knowledge

Part Two Sample Letters

Part Three Writing Tips

Part Four Typical Sentences

Part Five Exercises

Unit 8 Payment （1）

Part One Background Knowledge

Part Two Sample Letters

Part Three Writing Tips

Part Four Typical Sentences

Part Five Exercises

Unit 9 Payment （2）

Part One Background Knowledge

Part Two Sample Letters

Part Three Writing Tips

Part Four Typical Sentences

Part Five Exercises

Unit 10 Packing

Part One Background Knowledge

Part Two Sample Letters

Part Three Writing Tips

Part Four Typical Sentences

Part Five Exercises

Unit 11 Shipment

Part One Background Knowledge

Part Two Sample Letters

Part Three Writing Tips

Part Four Typical Sentences

Part Five Exercises

Unit 12 Insurance

Part One Background Knowledge

Part Two Sample Letters

Part Three Writing Tips

Part Four Typical Sentences

Part Five Exercises

Unit 13 Complaint， Claim and Settlement

Part One Background Knowledge

Part Two Sample Letters

Part Three Writing Tips

Part Four Typical Sentences

Part Five Exercises

Unit 14 Agency

Part One Background Knowledge

Part Two Sample Letters

Part Three Writing Tips

Part Four Typical Sentences

Part Five Exercises

References

作者簡介

何進水副教授，博士文憑。浙江東方學院英語系骨幹教師，英語系副主任。學科帶頭人。主要從事旅遊英語、商務跨文化交際、商務英語實訓、商務英語視聽說等方面的教學和研究。