實用商務英語函電(2019年東南大學出版社出版的圖書)

《實用商務英語函電》是2019年東南大學出版社出版的圖書，作者是杜春雷、孫志娟。

基本介紹

• 中文名：實用商務英語函電
• 作者：杜春雷、孫志娟
• 出版社： 東南大學出版社
• 出版時間：2019年
• ISBN： 9787564184315

內容簡介

本書按照國際貿易進出口流程的主要環節和內容逐一呈現相關知識和例函，包括建立業務關係、詢盤、報盤和還盤、下訂單、銷售／購貨確認、支付、包裝、裝運、保險、投訴和索賠等，同時詳細介紹了商務信函的特點、主要構成、基本格式和寫作原則。此外，還介紹了代理的相關知識及信函、代理協定的寫作，便於有志於從事這一行業或想自主創業的同學參考。最後，簡要介紹了電報、電傳的基本知識。另外，本書信函大多成對出現，呈現給學生一個較完整的交流過程，並且每封信函都配有背景介紹，使學生準確了解該信函的寫作背景及寫作目的。

本書編排新穎、難度適中、實用性強，可作為商務英語專業或國際商務、外經貿、涉外文秘等相關專業本科、專科教材，也可作為對該門課程有興趣的其他專業學生的輔修教材或有志於從事國際商務的人員的自學材料。

圖書目錄

Unit 1Basic Knowledge of Business Letter Writing1

Lesson 1An Introduction to Business Letter Writing1

Lesson 2Layout of a Business Letter2

Lesson 3Writing Principles of a Business Letter10Unit 2Establishing Business Relations15

Lesson 1Company Profile16

Lesson 2Selfintroduction by Exporter19

Lesson 3(1) Importer Writing to Exporter22

(2) Reply to the Above23

Writing Practice26

Useful Sentences26Unit 3Enquiries and Replies28

Lesson 1(1) General Enquiry30

(2) Reply to the Above31

Lesson 2(1) Order Enquiry33

(2) Reply to the Above35

Lesson 3(1) Status Enquiry39

(2) Reply to the Above40

Writing Practice42

Useful Sentences42Unit 4Offers and Counteroffers43

Lesson 1(1) A Quotation45

(2) Reply to the Above46

Lesson 2(1) A Firm Offer49

(2) The Counteroffer50

(3) Reply to the Above51

Lesson 3(1) A Nonfirm Offer55

(2) The Counteroffer56

(3) The Countercounter Offer57

Writing Practice60

Useful Sentences61Unit 5Orders, Acceptances and Rejections63

Lesson 1Sample Letters for Orders65

Lesson 2Acceptance and Partial Acceptance of Orders69

Lesson 3Rejection of Orders73

Writing Practice76

Useful Sentences76Unit 6Contract Signing78

Lesson 1Sending a Sales Confirmation79

Lesson 2Sales Confirmation82

Lesson 3Counter Signature Letter89

Writing Practice91

Useful Sentences93Unit 7Payment95

Lesson 1(1) Urging Establishment of the L/C97

(2) Reply to the Above98

Lesson 2(1) Amendment to an L/C102

(2) Reply to the Above106

Lesson 3Asking for Extension of an L/C108

Writing Practice110

Useful Sentences111Unit 8Packing113

Lesson 1Inner Packing114

Lesson 2Outer Packing117

Lesson 3(1) Amending Packing Requirements and Marking119

(2) Reply to the Above120

Writing Practice123

Useful Sentences123Unit 9Shipment125

Lesson 1(1) Shipping Instructions126

(2) Reply to the Above128

Lesson 2(1) Urging for Prompt Shipment129

(2) Reply to the Above130

Lesson 3Shipping Advice133

Writing Practice135

Useful Sentences136Unit 10Insurance138

Lesson 1(1) Buyer Asking Seller to Cover Insurance139

(2) Reply to the Above140

Lesson 2(1) To Insure the Goods with an Insurance Company144

(2) Reply from the Insurance Company145

Lesson 3(1) Asking the Seller to Arrange Shipment and Excessive Insurance146

(2) Reply to the Above147

Writing Practice149

Useful Sentences150Unit 11Complaints, Claims and Settlements152

Lesson 1(1) Complaint of Wrong Goods Delivered154

(2) Reply—Complaint Accepted155

Lesson 2(1) Claim for Improper Packing157

(2) Reply—Suggesting a Claim to the Shipping Company158

Lesson 3Claim for Inferior Quality161

Writing Practice163

Useful Sentences163Unit 12Agency166

Lesson 1Importer Asking for Sole Agency168

Lesson 2Entrusting a Customer with Sole Agency170

Lesson 3Sole Agency Agreement172

Writing Practice176

Useful Sentences176Unit 13Telegrams178

Lesson 1An Introduction to Telegrams178

Lesson 2Examples of Business English Correspondence through Telegrams180Unit 14Telexes182

Lesson 1An Introduction to Telexes182

Lesson 2Examples of Business English Correspondence through Telexes183Keys to Exercises185