《商務英語函電(第二版)》是2014年對外經貿大學出版社出版的圖書,作者王俊,全書分為書信結構、業務磋商、契約履行和貿易形式四個部分講述商務實踐。
基本介紹
- 書名:商務英語函電(第二版)
- 作者:王俊 主編
- 出版社:對外經貿大學出版社
- ISBN:9787566311849
內容簡介,圖書目錄,
內容簡介
本書突出“能力培養”,注重技能訓練,針對性與通用性相結合、真實性與時效性相結合。全書圍繞商務實踐的主要流程分為四個部分,內容包括書信結構、業務磋商、契約履行和貿易形式。每個部分各自成章,又相互聯繫,涵蓋面廣,層次清楚,邏輯性強。
圖書目錄
PART ONE LAYOUT OF BUSINESS LETTERS
PART TWO BUSINESS NEGOTIATION
Chapter Ⅰ Establishment of Business Relations
Lesson 1 A Letter from an Exporter
Lesson 2 A Letter from an Importer
Lesson 3 Sales Promotion
Lesson 4 An Invitation Letter
Chapter Ⅱ Enquiries, Offers and Counter—offers
Lesson 5 (A) A General Enquiry
(B) A Reply
Lesson 6 A Specific Enquiry
Lesson 7 A Reply to an Enquiry
Lesson 8 Making an Offer
Lesson 9 A Reply to an Enquiry about Insurance
Lesson 10 A Counter—offer on Price
Lesson 11 Recounter—offer
Lesson 12 Declining Request for Price Reduction
Lesson 13 Asking for Payment by T/T
Lesson 14 Declining D/A Payment
Lesson 15 A Counter—offer on Packing
Chapter Ⅲ Conclusion of Business
Lesson 16 An Acceptance Letter
Lesson 17 Placing an Order
Lesson 18 A Reply to an Order
Lesson 19 Sending a Sales Contract
Lesson 20 Counter Signature
PART THREE EXECUTION OF CONTRACTS
ChapterⅣ Payment
Lesson 21 Urging Payment
Lesson 22 (A) Urging an L/C
(B) Advising Establishment of the L/C
Lesson 23 A Sample of L/C
Lesson 24 Asking for L/C Amendment
Lesson 25 Asking for L/C Extension
ChapterⅤ Shipment
Lesson 26 Urging Shipment
Lesson 27 Asking for Partial Shipment
Lesson 28 Alteration in Shipping Arrangement
Lesson 29 Sending Shipping Advice
Chapter Ⅵ Insurance
Lesson 30 Covering Insurance for the Buyer
Lesson 31 Applying forlnsurance
Chapter Ⅶ Commodity Inspection and Customs Declaration
Lesson 32 Inspection of Imported Food
Lesson 33 Customs Declaration
Chapter Ⅷ Complaints and Claims
Lesson 34 Complaint about Wrong Delivery
Lesson 35 Settlement of a Complaint
Lesson 36 Claim for Damaged Goods
Lesson 37 Claim for Inferior Quality
Lesson 38 Declining a Claim
PART FOUR OTHER TRADE FORMS
Chapter Ⅸ Other Trade Forms
Lesson 39 (A) Asking for Sole Agency
(B) A Reply
Lesson 40 Compensation Trade
Lesson 41 Processing Trade
Lesson 42 Joint Venture
Lesson 43 Invitation to Bid
Appendices
Bibliography