商務英語函電 | |||
書號： | 21900 | ISBN： | 978-7-301-21900-3 |
作者： | 周峰，魏莉霞 | 版次： | 1 |
開本： | 16開 | 裝訂： | 平 |
字數： | 387 千字 頁數：256 | 定價： | ￥30.00 |
瀏覽次數： | 690 | ||
出版日期： | 2013-02-01 | 叢書名： | |
內容簡介：
“商務英語函電”是高職高專院校對外貿易類專業的核心課程之一，其特點是要求學生能將英語語言技能與具體的外貿業務相結合，因而實際操作性很強。本教材所涉內容涵蓋了國際商務活動中建立業務關係、資信狀況調查、價格磋商、銷售促銷、定貨下單、付款、包裝、保險、裝運等各個環節，並以外貿業務員崗位典型工作任務為導向，通過實例分析、句型學習、模擬套寫、考證實戰等多種形式，使學生掌握處理各種外貿業務函電的技巧和方法，注重培養其外貿函電實踐操作能力和書面交際能力,因而有助於將來從事外貿崗位順利完成各項實際業務的需要，同時也為在校生和外經貿從業人員參加外貿類職業證格考試提供幫助。
章節目錄：
Unit 1
Introduction of Business Letters 1
Learning Aims 1
Background Knowledge 2
Writing Tips 9
Exercises 10
Supplementary Reading 11
Unit 2
Establishment of Business Relations 12
Learning Aims 12
Background Knowledge 13
Writing Tips 13
Sentence Patterns & Examples 14
Specimen Letters 15
Notes 17
Exercises 18
Supplementary Reading 21
After-Class Study 22
Chinese Version of Specimen Letters 23
Unit 3
Enquiries and Replies 25
Learning Aims 25
Background Knowledge 26
Writing Tips 26
Sentence Patterns & Examples 27
Specimen Letters 28
Notes 31
Exercises 33
Supplementary Reading 35
After-Class Study 37
Chinese Version of Specimen Letters 38
Unit 4
Offers, Counter-offers and Acceptance 41
Learning Aims 41
Background Knowledge 42
Writing Tips 44
Sentence Patterns & Examples 47
Specimen Letters 48
Notes 50
Exercises 53
Supplementary Reading 55
After-Class Study 57
Chinese Version of Specimen Letters 62
Unit 5
Sales Promotion 64
Learning Aims 64
Background Knowledge 65
Writing Tips 66
Sentence Patterns & Examples 66
Specimen Letters 68
Notes 70
Exercises 72
Supplementary Reading 75
After-Class Study 76
Chinese Version of Specimen Letters 78
Unit 6
Orders and Acknowledgements 81
Learning Aims 81
Background Knowledge 82
Writing Tips 82
Sentence Patterns & Examples 83
Specimen Letters 84
Notes 86
Exercises 87
Supplementary Reading 89
After-Class Study 93
Chinese Version of Specimen Letters 93
Unit 7
Terms of Payment 96
Learning Aims 96
Background Knowledge 97
Writing Tips 99
Sentence Patterns & Examples 99
Specimen Letters 101
Notes 105
Exercises 111
Supplementary Reading 114
After-Class Study 116
Chinese Version of Specimen Letters 126
Unit 8
Packing 130
Learning Aims 130
Background Knowledge 131
Writing Tips 134
Sentence Patterns & Examples 135
Specimen Letters 137
Notes 139
Exercises 141
Supplementary Reading 144
After-Class Study 145
Chinese Version of Specimen Letters 147
Unit 9 Ins
作者簡介：
碩士，湖州職業技術學院教師，主要研究方向：專門用途英語ESP方向。近年來，主編或參編過《國際商務函電》、《商務能力英語》、《新體驗英語》等多本教材。
