《國際商務英語函電（第四版）》2020年7月對外經濟貿易大學出版社出版的圖書，作者是洪菁，陳淑霞，王宗湖 。本書引進企業實際工作案例，展示如何處理實際交易環節中出現的各類問題。
基本介紹
- 書名：國際商務英語函電（第四版）
- 作者：洪菁、陳淑霞、王宗湖
- 出版社：對外經濟貿易大學出版社
- ISBN：9787566321756
內容簡介,圖書目錄,
內容簡介
《國際商務英語函電（第四版）》特點：
1.突出實用性和實戰技能
本教材以國際商務活動為中心，展示如何處理實際交易環節中出現的各類問題，引進企業實際工作案例，以箱包為主題產品，基於工作導向，內容涵蓋了確立業務關係、詢盤、報盤與還盤、包裝與裝運、下訂單與簽訂契約、付款、產品糾紛處理等細節。讓學生“在看中學”，深刻體會並掌握具體工作環節中所要求的知識和技能，之後結合實訓練習，讓學生“在做中學”，有效地將知識轉化為專業性的技能技巧。
2.進一步凝練語言，體現商務信函語言的簡潔和準確性
對課文的語言進一步凝練，對部分表達法進行去繁從簡，使其明了順暢。符合快節奏時代信息處理的高效性與簡約性。
3.進一步豐富練習題型，提高學生的學習興趣
出於難度和課堂可操作性考慮，本次修訂時刪除和替換了部分練習，進一步豐富了練習題型，以提高學生的學習興趣。
4.教材配套資料更豐富
多媒體教學光碟內容更豐富，包括背景知識介紹、課文知識點講解、翻譯、練習答案、課後補充等，有利於教師組織課堂教學。
圖書目錄
Chapter Ⅰ Layout and Transmission of a Business Letter
Composition ofa Business Letter商務信函的構成
Layout ofa Business Letter商務信函的格式
Envelope Addressing信封的寫法
E-mail電子郵件
Professional Advice
ChapterⅡ Establishment of Business Relations
Lesson One Attempt to Establish Business Relations with the Buyer
Lesson TwoOn-line Promotional Letter
Lesson ThreeRequest for Credit Information
（A）Importer Writes to Exporter
（B）AReply to the Above
Additional Specimens
Sample 1 Contacting the Clients after Meeting in the Fair聯繫展會見過面的
客戶
Sample 2 Contacting the Past Buyer與過去有業務關係的買家聯絡
Sample 3 Selling More to a Regular Buyer向長期合作買家推銷新產品
Sample 4 Credit Enquiry信用調查
Skill Training for the Establishment of Business Relations
Useful Expressions for ChapterⅡ
ProfessionalAdvice
Chapter Ⅲ Enquiries and Replies
Lesson Four（A）A General Enquiry
（B）AReply to the Above
Lesson Five A Specific Enquiry
Additional Specimens
Sample 1 Ready to Offer a Sample， but Require Payment for Shipping
提供樣品，但運費對方支付
Sample 2 Declining a Buyer's Request拒絕買家的要求
Sample 3 Refusing to Send the Full Range of Samples拒絕寄送全套樣品
Skill Training for Enquiries and Replies
Useful Expressions for Chapter Ⅲ
Professional Advice
Chapter Ⅳ Offers， Counter-Offers and Counter-Counter Offers
Lesson Six A Non-Firm Offer
Lesson Seven A Counter-Offer
Lesson Eight A Counter-Counter Offer
Additional Specimens
Sample 1 A Firm Offer賣方報實盤
Sample 2 Explaining the Price Increase when Making an Offer to an Old Customer
報價給老客戶時說明漲價原因
Sample 3 Making a Counter-Offer on Reduction of Minimum Quantity買方還盤要求降低起訂量
Sample 4 Making a Counter-Offer on Delivery Date買方要求提前交貨
Sample 5 Refusing a Counter-Offer拒絕還盤
Skill Training for Offers， Counter-Offers and Counter-Counter Offers
Useful Expressions for Chapter Ⅳ
Professional Advice
Chapter Ⅴ Conclusion of Business
Lesson Nine Placing an Order
Lesson Ten（A）Sending a Contract
（B）Sending a Copy of Contract with Countersignature
Lesson Eleven（A）Placing a Repeat Order
（B）Declining a Repeat Order
Additional Specimens
Sample l How to Deal with the Changing of Orders如何處理訂單變更
Sample 2 Not Being Able to Supply the Whole Lot不能全數供貨
Sample 3 Canceling the Order取消訂單
Skill Training for Conclusion of Business
Useful Expressions for Chapter V
Professional Advice
Chapter Ⅵ Payment
Lesson Twelve（A）Asking for D/P
（B）Declining D/P
Lesson Thirteen（A）Modifying Terms of Payment
（B）Agreeing to the Above Proposal
……
Chapter Ⅶ Establishment of L/C and Amendment
Chapter Ⅷ Packing
Chapter Ⅸ Shipment
Chapter Ⅹ Insurance
Chapter Ⅺ Complaints and Claims
Chapter Ⅻ Agency
Appendixes
References
