《管理與市場行銷》全書共分74個單元，歸納為三大部分，幫你輕鬆掌握管理與市場行銷英語：管理 生產與運營管理 市場行銷。
基本介紹
- 書名：《管理與市場行銷》
- 又名：管理與市場行銷-附有1000條常用術語的迷你
- 作者：伊恩
- ISBN：711516197
- 定價：35.0
- 出版社：人民郵電出版社
- 出版時間：2007-01-01
- 開本：16開
- 圖書編號：2369030
簡介,目錄,
簡介
管理與市場行銷 一本專為商務領域人士編寫的英語教材，也適用於英語達到中高級水平的相關專業學生。書中內容不僅簡潔而且非常實用。
管理與市場行銷 既可作為課堂核心教材，亦可供學生自學：使用方便 答案詳盡 條縷清新內容權威
迷你詞庫 包括商務領域最常用的1000條術語及解釋。
目錄
Section One Management
1.1 What is Management?
1.2 Management Skills
1.3 Top Management
1.4 The Board of Directors
1.5 Company Structure
1.6 An Organization Chart
1.7 Meetings
1.8 Business Objectives and Values
1.9 Competitive Strategy and Advantage
1.10 Innovation
1.11 Growth and Takeovers
1.12 Sports Metaphors
1.13 Health Metaphors
1.14 Recruitment
1.15 Training and Qualifications
1.16 Theories of Motivation
1.17 Remuneration
1.18 Working Conditions
1.19 Industrial Relations
1.20 Redundancy
1.21 Cultural Stereotypes.and Management
1.22 Business Ethics
1.23 Collocations-Business
1.24 Review-Human Resources Management
1.25 Review-Management Verbs 1
1.26 Review-Management Verbs 2
Section Two Production and Operations Management
2.1 Production and Operations Management
2.2 Factory Location
2.3 Factory Capacity
2.4 Inventory
2.5 Just-in-Time Production
2.6 Factory Layout
2.7 Safety
2.8 The Manufacturing Cycle
2.9 Make and Do
2.10 Product Design and Development
2.11 Time Sequences 1
2.12 Quality
2.13 Review-Production 1
2.14 Review-Production 2
Section Three Marketing
3.1 What is Marketing?
3.2 Marketing Tasks
3.3 Marketing and Sales
3.4 Market Structure
3.5 Marketing Strategies
3.6 Military Metaphors: Business as War
3.7 Market Segmentation
3.8 Market Research
3.9 Market Testing
3.10 Market Potential
3.11 Market Forecasting
3.12 Products
3.13 Branding
3.14 Product Lines
……
Section Four Mini-Dictionary
Answer Key
