《第四次零售革命》是2019年中國商務出版社出版的圖書，作者是王成榮。本書是作者中文版專著《第四次零售革命——流通的變革與重構》的英文版，在國內首次系統研究了“第四次零售革命”的理論，對“第四次零售革命”的產生、發展、趨勢等進行了較全面深入的研究。
基本介紹
- 書名：第四次零售革命
- 作者：王成榮
- 出版社：中國商務出版社
- ISBN：9787510326950
內容簡介,圖書目錄,作者簡介,
內容簡介
本書為王成榮等著中文版專著《第四次零售革命——流通的變革與重構》之英文版。2013年12月王成榮教授首次提出 “第四次零售革命”概念，他認為繼公認的以百貨商店、連鎖商店和超級市場出現為標誌的三次零售革命之後，我們正在迎來“第四次零售革命”。第四次零售革命很難用一種新的零售業態來標識，它不僅推動了零售新業態的誕生，而且遠遠超越了這一層次，滲透到零售每一個細胞中，推動了每一種傳統零售業態的變革，是一次零售全業態、全渠道的革命。由於此次零售革命是由經濟危機、跨界競爭和技術革命同時引發的，動力強勁，影響深度與廣度今非昔比。《第四次零售革命——流通的變革與重構》一書在國內首次系統研究了“第四次零售革命”的理論，全書共分十章，從零售革命的機遇與挑戰、零售革命與網際網路思維、信息技術與大數據、傳統零售創新、金融創新等角度對“第四次零售革命”的產生、發展、趨勢等進行了較全面深入的研究。
圖書目錄
III Contents
Preface. 4
Chapter Ⅰ Opportunities and Challenges of the Retail Revolution 7
1. Ushering in the Fourth Retail Revolution. 7
2. The Motivation of the Fourth Retail Revolution. 16
3. The Impact of the Fourth Retail Revolution. 26
4. The Evolution and Deepening of the Fourth Retail Revolution—Smart Retail 31
5. Rising to the Fourth Retail Revolution. 39
6. Leap from Traditional Retail to Intelligent Retail 43
Chapter II The Fourth Retail Revolution and Cloud Consumption 45
1. Three Characteristics of Cloud Consumption. 45
2. Cloud Consumption: With Consumer Demand as Its Core. 70
3. The Mainstream Consumption Pattern in Cloud Consumption. 74
Chapter III The Fourth Retail Revolution and Internet Thinking 83
1. Internet Thinking. 83
2. The Internet Thinking Practice of Xiaomi 89
3. The Innovation and Reform of Retail Enterprises under the Influence of Internet Thinking 93
Chapter IV Information Technology and Big Data in the Fourth Retail Revolution 100
1. Information Technology in Traditional Retail Industry. 100
2. The Development of Information Technology. 102
3. Big Data. 118
Chapter V O2O (Online to offline) Business Model in the Fourth Retail Revolution. 125
1. The Rise of Online Retail and its Development Limitations. 125
2. The Creation of O2O Model and Its Operating System.. 127
3. The O2O model of Suning.com Co., Ltd. 133
4. JD.com: From Exploring O2O to Practicing Boundless Retail 137
5. O2O model: the direction of the future retailing. 145
Chapter VI The Fourth Retail Revolution and Logistics Innovation 146
1. Innovation of the Logistics System in the Era of Retail Revolution. 146
2. The Intelligentization and Electronization of Logistics. 156
3. The Future Trends of Retail and Logistics Industry. 158
Chapter VII The Fourth Retail Revolution and Financial Innovation 161
1. The Interaction Between Retail Revolution and Financial Innovation. 161
2. Supply Chain Finance: JD.com.. 164
3. Create an Open Ecosystem, Provide Inclusive Financial Services—Take Ant Financial Service as an Example 174
Chapter VIII The Fourth Retail Revolution and Tourism Innovation 181
1. The Development of the Tourism.. 181
2. The Upgrade and Innovation of Tourism Products. 186
3. The Innovation of Tourism Marketing Model 187
4. The Innovation of Tourism Enterprises. 188
Chapter IX The Fourth Retail Revolution and Innovation of Retail Advertising Model 191
1. The Development, Status Quo and Driving Forces of the Retail Advertising Model 191
2. The Reform of the Retail Advertising Model 208
3. The Trend of Retail Advertising Model 220
作者簡介
Wang Chengrong, Doctor of Management in Huazhong University of Science and Technology, Second-level Professor of Beijing College of Finance and Trade, Doctoral Tutor of Capital University of Economics and Business, is a member of G30, China’s top think tank in distribution. Mr. Wang enjoys special government allowances from the State Council of the People’s Republic of China. He has devoted himself to the research of distribution theory and brand management for a long time. He has published 22 books on distribution modernization, distribution soft power, new distribution power, brand value evaluation, time-honored brand value and enterprise culture. He has presided over more than 20 projects commissioned by the National Social Science Fund and the government, published more than 200 academic papers, and provided strategic advisory services to more than 50 well-known enterprises. He has won many awards, such as National Teaching Achievement Award, National Business and Technology Progress Award, National Business Development Research Achievement Award, Beijing Philosophy and Social Science Outstanding Achievement Award and Chrematistics Award.
