圖書簡介,內容簡介,目錄,
圖書簡介
《商務英語閱讀（配套答案）》是對外經濟貿易大學出版社出版的一本書籍，作者是王朝暉。
內容簡介
加入WTO後，我國與世界各國的經濟交往與合作更加廣泛，國際商務活動日益頻繁，市場對外經貿人才的需求量成倍增長。面對這一形勢，培養和造就一大批既懂英語又有較紮實國際經濟貿易、金融和商務方面知識的綜合人才是我們的當務之急。
《商務英語閱讀》一書正是在此背景下孕育而生。本書宗旨是：用英語傳授經濟貿易的基礎理論和基礎知識，對學生進行全面的、嚴格的經貿基礎理論教育，經貿專業英語語言技能的培訓，使學生既掌握經濟貿易知識，又能用英語進行經貿工作，閱讀有關信息和最新發展的報導。
本書適合文秘、企業管理、財經、外貿、商務英語等專業的學生及涉外工作人員學習使用。
《商務英語閱讀》一書正是在此背景下孕育而生。本書宗旨是：用英語傳授經濟貿易的基礎理論和基礎知識，對學生進行全面的、嚴格的經貿基礎理論教育，經貿專業英語語言技能的培訓，使學生既掌握經濟貿易知識，又能用英語進行經貿工作，閱讀有關信息和最新發展的報導。
本書適合文秘、企業管理、財經、外貿、商務英語等專業的學生及涉外工作人員學習使用。
目錄
Chapter One Economics
Introduction
Lesson One The Concepot of Economics
Lesson Two Microeconomice and Macroeconomics
Lesson Three The Income-Expenditure Model
Lesson Four How a Market Solves the Three Economic Problems
Lesson Five The Governor of the Market
Chapter Two International Trade
Introduction
Lesson One Reasons for International Trade
Lesson Two Benefits from International Trade
Lesson Three Trade-Related Theory
Lesson Four Problems in International Trade
Lesson Five Forms of International Trade
Chapter Three Marketing and Advertising
Introducition
Lesson One Definition of Marketing
Lesson Two Advertising
Lesson Three Markerting Mix
Lesson Four Objectives and Tasks of Advertising
Chapter Four Management
Introduction
Lesson One Management Functions
Lesson Two The Art of Management-The Eight of Management
Lesson Three The Effective Management Techniques
Lesson Four How to Be a Successful Manager
Lesson Five A Successful Law Firm-Jiangsu Sundy
Chapter Five Field of Accounting
Chapter Six International Finance
Chapter Seven Shipping and Transportation
Chapter Eight Business Contract
Chapter Nine Business Law
Chapter Ten Intellectual Property
Chapter Eleven Joint Venture & International Investment
Chapter Twelve Business Negotiation and Communication
Chpater Thirteen International Competition
References
Introduction
Lesson One The Concepot of Economics
Lesson Two Microeconomice and Macroeconomics
Lesson Three The Income-Expenditure Model
Lesson Four How a Market Solves the Three Economic Problems
Lesson Five The Governor of the Market
Chapter Two International Trade
Introduction
Lesson One Reasons for International Trade
Lesson Two Benefits from International Trade
Lesson Three Trade-Related Theory
Lesson Four Problems in International Trade
Lesson Five Forms of International Trade
Chapter Three Marketing and Advertising
Introducition
Lesson One Definition of Marketing
Lesson Two Advertising
Lesson Three Markerting Mix
Lesson Four Objectives and Tasks of Advertising
Chapter Four Management
Introduction
Lesson One Management Functions
Lesson Two The Art of Management-The Eight of Management
Lesson Three The Effective Management Techniques
Lesson Four How to Be a Successful Manager
Lesson Five A Successful Law Firm-Jiangsu Sundy
Chapter Five Field of Accounting
Chapter Six International Finance
Chapter Seven Shipping and Transportation
Chapter Eight Business Contract
Chapter Nine Business Law
Chapter Ten Intellectual Property
Chapter Eleven Joint Venture & International Investment
Chapter Twelve Business Negotiation and Communication
Chpater Thirteen International Competition
References
