《商務英語閱讀（下冊）（第三版）》是2015年對外經濟貿易大學出版社出版書籍，作者是國曉立 周樹玲。
基本介紹
- 書名：商務英語閱讀（下冊）（第三版）
- 作者：國曉立 周樹玲
- ISBN：9787566314109
- 定價：24.00
- 出版社：對外經濟貿易大學出版社
- 出版時間：2015年9月
- 開本：185mm×260mm /
- 版次/印次：1/1
- 字數/頁數：277千字/
- 適用層次：高職高專
內容簡介,目錄,
內容簡介
本書的特點是，第一，涉及領域廣。本書分上、下兩冊，共32個單元，涉及了國際貿易、金融、行銷、物流、人力資源管理、跨文化交際、智慧財產權等多個領域。每個單元包括三篇閱讀。A篇內容翔實，讓讀者對本單元話題做整體了解，並掌握本領域所涉及的專業辭彙;另外兩篇補充閱讀材料選自新聞報導，短小精悍，從某一獨特視角讓讀者體會此領域的新發展和新動態。第二，注釋詳細。針對文章中出現的專業術語以及相關的知識背景，本書提供了詳細的注釋，幫助讀者更好地理解文章。第三，形式多樣的練習。本書的練習題型包括回答問題、詞義搭配、多項選擇、正誤判斷、英譯漢等，並附有答案，目的在於幫助讀者鞏固所學內容，並幫助讀者提高語言實際運用能力。本書還配備有電子教案和電子版輔導用書，方便讀者自學和教師授課使用。
目錄
Unit 1 Team Spirit: Cultivate the Culture1
Fast Reading I How to Build Strong Team Spirit?6
Fast Reading II How Much Do You Know About Team Spirit?8
Unit 2 Performance Evaluation11
Fast Reading INew Strategies to Talk About Your Performance Evaluation with
Your Boss16
Fast Reading IIBeing Able to Impress at Appraisals19
Unit 3 Uncovering a Company’s Corporate Culture—a Critical Task for
Job-seekers21
Fast Reading I Apple’s Corporate Culture26
Fast Reading II What Does an Organization’s Culture Reveal?28
Unit 4 Why Should We Go for Six Sigma?31
Fast Reading I Six Sigma—the Soul of Effectiveness36
Fast Reading II Remembering Bill Smith, Father of Six Sigma38
Unit 5 General Introduction to Logistics41
Fast Reading I Eight Reasons to Consider a Career in Logistics47
Fast Reading II Reverse Logistics49
Unit 6 Challenges Facing Chinese Logistics Industry53
Fast Reading I Logistics Firms Face Challenges59
Fast Reading II TNT Chooses Verizon for Global Telecommunications
Network Transformation61
Unit 7 Just-in-time65
Fast Reading I Focus on Public Transportation70
Fast Reading IIPremium Freight Makes JIT Fit72
Unit 8 Universal Parcel Service75
Fast Reading I A Foreign Express Giant Invests in China79
Fast Reading II Trending in China: Cross-border E-commerce81
Unit 9 General Introduction to Insurance85
Fast Reading IChina Mulls Insurance Market Easing for Foreign Firms 90
Fast Reading IIChina to Implement Bank Deposit Insurance 92
Unit 10 IPR and Economic Growth95
Fast Reading IIPR Protection Is Key to Economic Growth 101
Fast Reading IIWeb Firms’ Video and Subtitle Sites Closed in IPR Crackdown 103
Unit 11 Human Relationship in the 21st Century107
Fast Reading IHow to Work with People You Don’t Like 112
Fast Reading IIBuild a Great Working Relationship with Your Boss 114
Unit 12 Cross-cultural Communication117
Fast Reading ICulture Shock 123
Fast Reading II“Secrets” Not Spoken out before Americans 125
Unit 13 Business Etiquette129
Fast Reading IGifts You Should Never Give at the Office134
Fast Reading IIHelpful Negotiation Tips 136
Unit 14 Interview Skills139
Fast Reading IHow to Prepare for the Second Interview 144
Fast Reading IIInterview Questions 146
Unit 15 The Future of the World Economy149
Fast Reading I“Chinanomics” Could Hold Key to Japan’s Economy Recovery 155
Fast Reading IIFive Future Trends and the World Economy 157
Unit 16 Sustainable Development159
Fast Reading ITourism and Sustainable Development 163
Fast Reading IIEcological Civilization Shapes Nation’s Future 165
Key to Exercises167
References179
Fast Reading I How to Build Strong Team Spirit?6
Fast Reading II How Much Do You Know About Team Spirit?8
Unit 2 Performance Evaluation11
Fast Reading INew Strategies to Talk About Your Performance Evaluation with
Your Boss16
Fast Reading IIBeing Able to Impress at Appraisals19
Unit 3 Uncovering a Company’s Corporate Culture—a Critical Task for
Job-seekers21
Fast Reading I Apple’s Corporate Culture26
Fast Reading II What Does an Organization’s Culture Reveal?28
Unit 4 Why Should We Go for Six Sigma?31
Fast Reading I Six Sigma—the Soul of Effectiveness36
Fast Reading II Remembering Bill Smith, Father of Six Sigma38
Unit 5 General Introduction to Logistics41
Fast Reading I Eight Reasons to Consider a Career in Logistics47
Fast Reading II Reverse Logistics49
Unit 6 Challenges Facing Chinese Logistics Industry53
Fast Reading I Logistics Firms Face Challenges59
Fast Reading II TNT Chooses Verizon for Global Telecommunications
Network Transformation61
Unit 7 Just-in-time65
Fast Reading I Focus on Public Transportation70
Fast Reading IIPremium Freight Makes JIT Fit72
Unit 8 Universal Parcel Service75
Fast Reading I A Foreign Express Giant Invests in China79
Fast Reading II Trending in China: Cross-border E-commerce81
Unit 9 General Introduction to Insurance85
Fast Reading IChina Mulls Insurance Market Easing for Foreign Firms 90
Fast Reading IIChina to Implement Bank Deposit Insurance 92
Unit 10 IPR and Economic Growth95
Fast Reading IIPR Protection Is Key to Economic Growth 101
Fast Reading IIWeb Firms’ Video and Subtitle Sites Closed in IPR Crackdown 103
Unit 11 Human Relationship in the 21st Century107
Fast Reading IHow to Work with People You Don’t Like 112
Fast Reading IIBuild a Great Working Relationship with Your Boss 114
Unit 12 Cross-cultural Communication117
Fast Reading ICulture Shock 123
Fast Reading II“Secrets” Not Spoken out before Americans 125
Unit 13 Business Etiquette129
Fast Reading IGifts You Should Never Give at the Office134
Fast Reading IIHelpful Negotiation Tips 136
Unit 14 Interview Skills139
Fast Reading IHow to Prepare for the Second Interview 144
Fast Reading IIInterview Questions 146
Unit 15 The Future of the World Economy149
Fast Reading I“Chinanomics” Could Hold Key to Japan’s Economy Recovery 155
Fast Reading IIFive Future Trends and the World Economy 157
Unit 16 Sustainable Development159
Fast Reading ITourism and Sustainable Development 163
Fast Reading IIEcological Civilization Shapes Nation’s Future 165
Key to Exercises167
References179
