高等院校旅遊管理專業系列教材：酒店英語

內容簡介

《高等院校旅遊整促遷管喇勸理紋元訂專業系列阿雅府挨教材:酒店英語》由南開大學出版社出版。院達辨勸

圖書目錄

Module 1 Hotel Management

Unit 1

Part Ⅰ Reading

Text A What is Leadership?

Text B A Literature Review of Job Competency Modeling

in the Hospitality Industry

Part Ⅱ Simulated Writing

Part Ⅲ悼企尋 A Humorous Story

Unit 2

Part Ⅰ Reading

Text A Ethics of the Leadership

Text B Lodging Industry Growth and its Impact on Hospitality Education in the U.S.A.

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Module 2 Room Operations

Unit 3

Part Ⅰ Reading

Text A The Electrifying Job of the Front Office Manager

Text B Registration

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Unit 4

Part Ⅰ Reading

Text A Main Hotel Reservation Methods

Text B Case Study: the Power of Information

Part Ⅱ Simulated Writing

Part Ⅲ寒戒應 A Humorous Story

Module 3 Housekeeping, Engineering and Security

Unit 5

Part Ⅰ Reading

Text A Housekeeping, Engineering and Security Operations:

An Introduction (Ⅰ)

Text B Howard Johnson

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Unit 6

Part Ⅰ Reading

Text A Housekeeping, Engineering and Security Operations:

An Introduction (Ⅱ)

Text B Hotels as Terrorist Targets

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Module 4 Food and Beverage Division

Unit 7

Part Ⅰ Reading

Text A Mission and Goals in Food and

Beverage Operation Management

Text B As I See It: Hotel Director of Food and Beverage

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Unit 8

Part Ⅰ Reading

Text A Strategic Alliances between Hotels and Restaurants

Text B Bristol and Good Eats Grill

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Module 5 Marketing Management

Unit 9

Part Ⅰ Reading

Text A Building Market Leadership: Marketing as Process

Text B Hotel Sales Organization and Operations

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Unit 10

Part Ⅰ Reading

Text A The Value Concept and Relationship Marketing

Text B Alternatives for Creating Value

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Module 6 Human Resource Management

Unit 11

Part Ⅰ Reading

Text A What is Turnover, and why should we be concerned?

Text B Building a Family Legacy: The Marriott Story

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Unit 12

Part Ⅰ Reading

Text A Human Capital Intangibles

Text B Hilton Hotels Corporate Profile

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Module 7 Financial Control and Management

Unit 13

Part Ⅰ Reading

Text A Budgeting and Forecasting:

Current Practice in the Lodging Industry

Text B As I See it: the Hotel Controller

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Unit 14

Part Ⅰ Reading

Text A Control of Cash and Credit

Text B Ethics in Financial Management

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Module 8 Future of the Hotel Industry

Unit 15

Part Ⅰ Reading

Text A The Emergence of Personalized Service Spectrums

Text B The Strategic Role of Human Resource Development

in Organizational Crisis Management

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Unit 16

Part Ⅰ Reading

Text A Analyzing Service Quality in the Hospitality Industry

Text B Mapping a Path to 2020

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Key to Exercises

References

高等院校旅遊管理專業系列教材：酒店英語

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