高等院校旅遊管理專業系列教材：酒店英語

《高等院校旅遊管理專業系列教材:酒店英語》是根據目前大學生的實際英語水平和專業需要，從飯店業管理涉及的各個方面出發，以飯店組織管理、餐飲業、住宿業、市場行銷管理、財務信息管理、人力資源開發策略、飯店危機管理和飯店發展前景八大模組為主題，總計十六個單元。每個單元包括“閱讀”、“模擬寫作”和“幽默小故事”三部分。第一部分為“閱讀”，包括兩篇文章，內容編排結合理論與實際案例。第一篇文章側重飯店管理知識和前沿管理理論的介紹，適於深度閱讀；第二篇文章為相同主題的擴充，適於快速閱讀或補充閱讀。每篇文章前面安排有熱身練習，以激發學生的閱讀興趣和相關知識；後面安排閱讀理解練習，以綜合鞏固學生的飯店管理知識，旨在從理論和實踐兩方面提供飯店管理專業知識的同時，提高學生的英語閱讀和翻譯能力。第二部分為“模擬寫作”，旨在培養學生參照範例擬寫和翻譯與飯店業相關的英語套用文的能力；第三部分為“幽默小故事”，旨在營造輕鬆的學習氛圍，培養學生的幽默感。

基本介紹

• 書名：高等院校旅遊管理專業系列教材:酒店英語
• 出版社：南開大學出版社
• 頁數：226頁
• 開本：16
• 品牌：南開大學出版社
• 作者：王琳
• 出版日期：2012年8月1日
• 語種：英語, 簡體中文
• ISBN：9787310039692

內容簡介

《高等院校旅遊管理專業系列教材:酒店英語》由南開大學出版社出版。

圖書目錄

Module 1 Hotel Management
Unit 1
Part Ⅰ Reading
Text A What is Leadership?
Text B A Literature Review of Job Competency Modeling
in the Hospitality Industry
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Unit 2
Part Ⅰ Reading
Text A Ethics of the Leadership
Text B Lodging Industry Growth and its Impact on Hospitality Education in the U.S.A.
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Module 2 Room Operations
Unit 3
Part Ⅰ Reading
Text A The Electrifying Job of the Front Office Manager
Text B Registration
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Unit 4
Part Ⅰ Reading
Text A Main Hotel Reservation Methods
Text B Case Study: the Power of Information
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Module 3 Housekeeping, Engineering and Security
Unit 5
Part Ⅰ Reading
Text A Housekeeping, Engineering and Security Operations:
An Introduction (Ⅰ)
Text B Howard Johnson
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Unit 6
Part Ⅰ Reading
Text A Housekeeping, Engineering and Security Operations:
An Introduction (Ⅱ)
Text B Hotels as Terrorist Targets
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Module 4 Food and Beverage Division
Unit 7
Part Ⅰ Reading
Text A Mission and Goals in Food and
Beverage Operation Management
Text B As I See It: Hotel Director of Food and Beverage
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Unit 8
Part Ⅰ Reading
Text A Strategic Alliances between Hotels and Restaurants
Text B Bristol and Good Eats Grill
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Module 5 Marketing Management
Unit 9
Part Ⅰ Reading
Text A Building Market Leadership: Marketing as Process
Text B Hotel Sales Organization and Operations
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Unit 10
Part Ⅰ Reading
Text A The Value Concept and Relationship Marketing
Text B Alternatives for Creating Value
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Module 6 Human Resource Management
Unit 11
Part Ⅰ Reading
Text A What is Turnover, and why should we be concerned?
Text B Building a Family Legacy: The Marriott Story
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Unit 12
Part Ⅰ Reading
Text A Human Capital Intangibles
Text B Hilton Hotels Corporate Profile
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Module 7 Financial Control and Management
Unit 13
Part Ⅰ Reading
Text A Budgeting and Forecasting:
Current Practice in the Lodging Industry
Text B As I See it: the Hotel Controller
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Unit 14
Part Ⅰ Reading
Text A Control of Cash and Credit
Text B Ethics in Financial Management
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Module 8 Future of the Hotel Industry
Unit 15
Part Ⅰ Reading
Text A The Emergence of Personalized Service Spectrums
Text B The Strategic Role of Human Resource Development
in Organizational Crisis Management
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Unit 16
Part Ⅰ Reading
Text A Analyzing Service Quality in the Hospitality Industry
Text B Mapping a Path to 2020
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Key to Exercises
References