電子商務(英文精編版·第10版)

電子商務(英文精編版·第10版)

《電子商務(英文精編版·第10版)》是2019年7月機械工業出版社出版的圖書,作者是Gary P.Schneider。

基本介紹

  • 中文名:電子商務(英文精編版·第10版)
  • 作者:Gary P.Schneider
  • 出版時間:2019年7月
  • 出版社:機械工業出版社
  • ISBN:9787111434337
  • 定價:69 元
  • 開本:16 開
  • 裝幀:平裝
內容簡介,圖書目錄,

內容簡介

本書是一本均衡講述電子商務中商務問題和技術問題的教科書,既不是避開技術談管理,也不是通篇陷入技術細節之中,達到了技術與管理、理論與實務的有機結合。全書分為四篇,即概述篇、業務戰略篇、技術篇和整合篇。較之舊版,本版力求反映出電子商務領域中的最新變化以及企業和社會如何回響這些變化。

圖書目錄

Preface
Part 1: Introduction
Chapter 1 The Second Wave of Global E-Business
Electronic Commerce: Into the Third Wave
Electronic Commerce and Electronic Business
Categories of Electronic Commerce
The Development and Growth of Electronic Commerce
The Dot-Com Boom, Bust, and Rebirth
The Second Wave of Electronic Commerce
The Third Wave Begjns
Business Models, Revenue Models, and Business Processes
Focus on Specific Business Processes
Role of Merchandising
Product/Process Suitability to Electronic Commerce
Electronic Commerce: Opportunities, Cautions, and Concerns
Opportunities for Electronic Commerce
Electronic Commerce: Cautions and Concerns
Economic Forces and Electronic Commerce
Transaction Costs
Markets and Hierarchies
Using Electronic Commerce to Reduce Transaction Costs
Network Economic Structures
Network Effects
Identifying Electronic Commerce Opportunities
Strategic Business Unit Value Chains
Industry Value Chains
SWOT Analysis: Evaluating Business Unit Opportunities
International Nature of Electronic Commerce
Trust Issues on the Web
Language Issues
Cultural Issues
Culture and Government
Infrastructure Issues
Summary
Key Terms
Review Questions
Exercises
Cases
Chapter 2 E-Business Technology Basics
The Inter and the World Wide Web
Origins of the Inter
New Uses for the Inter
Commercial Use of the Inter
Growth of the Inter
Packet-Switched Networks
Routing Packets
Public and Private Networks
Virtual Private Networks (VPNs)
Intras and Extras
Inter Protocols
TCP/IP
IP Addressing
Electronic Mail Protocols
Web Page Request and Delivery Protocols
Emergence of the World Wide Web
The Development of Hypertext
Graphical Interfaces for Hypertext
The World Wide Web
The Deep Web
Domain Names
Markup Languages and the Web
Markup Languages
Hypertext Markup Language
Extensible Markup Language (XML)
HTML and XML Editors
Inter Connection Options
Connectivity Overview
Voice-Grade Telephone Connections
Broadband Connections
Leased-Line Connections
Wireless Connections
Inter2 and the Semantic Web
Summary
Key Terms
Review Questions
Exercises
Cases
Part 2: Business Strategies for Electronic Commerce
Chapter 3 Web Server and E-Mail Technologies
Web Server Basics
Dynamic Content Generation
Multiple Meanings of 'Server'
Web Client/Server Architectures
Software for Web Servers
Operating Systems for Web Servers
Web Server Software
Finding Web Server Software Information
……
Part 3: Technologies for Electronic Commerce
Part 4: Integration
For Further Study and Research

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