電子商務英語(第2版)(2010年人民郵電出版社出版)

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《電子商務英語(第2版)》是2010年人民郵電出版社出版。張雲 編。

基本介紹

  • 中文名:電子商務英語(第2版)
  • 作者:張雲 編
  • 出版社:人民郵電出版社 
  • 出版時間:2010年10月1日
  • 頁數:262 頁
  • 定價:29.00 元
  • 裝幀:平裝
  • ISBN:9787115227881
內容簡介,圖書目錄,

內容簡介

《電子商務英語(第2版)》在編寫的過程中突出強調讀者對於專業文獻的各方面的套用能力,安排時文閱讀技巧、時文翻譯技巧、商務電郵寫作和工作場景用語等內容。
《電子商務英語(第2版)》分10個單元,共20篇課文和10篇閱讀材料,內容涉及電子商務概述、電子商務的交易模式、電子商務安全技術、電子商務網上支付、電子商務物流管理、電子商務的系統實施、網路行銷和電子商務的行業套用等10個方面,力求在向讀者提供豐富的電子商務英語辭彙及閱讀資料的同時,向讀者介紹目前電子商務運營的各個環節、內容以及未來的發展動向。
《電子商務英語(第2版)》可作為高職高專院校電子商務、物流專業和金融管理等專業的教材,也可作為從事電子商務人員及其他自學者的學習用書。

圖書目錄

Unit One Electronic Commerce Summary
Text A Electronic Commerce(EC) Theory
Text B Technological Platform of E-commerce
Skills of Understanding找出主題句,確定中心思想
Skills of Translation根據上下文/邏輯關係確定詞義
Skills of Business E-mail Writing回復工作邀請信
Skills of Oral Language in Working Condition第一天上班報到
Self-study Projecting the Economic Impact of the Internet
Unit Two Trading Modes of E-commerce
Text A Understanding B2C E-commerce
Text B What is B2B?
Skills of Understanding尋找重要事實和論據
Skills of Translation詞類轉換譯法
Skills of Business E-mail Writing求助信
Skills of Oral Language in Working Condition同事之間
Self-study Know Something About B2C E-commerce
Unit Three Security Technologies of E-commerce(Part One)
Text A Secure Electronic Transaction
Text B Security Techniques
Skills of Understanding猜測詞義
Skills of Translation詞的增減
Skills of Business E-mail Writing邀請信
Skills of Oral Language in Working Condition愉快地工作
Self-study Internet and EB Security
Unit Four Security Technologies of E-commerce(Part Two)
Text A Firewall
Text B Computing System Security Measures
Skills of Understanding推理和判斷
Skills of Translation正反譯與反正譯
Skills of Business E-mail Writing電話記錄
Skills of Oral Language in Working Condition工作中的解決之道
Self-study Achieving Electronic Privacy
Unit Five Payment of E-commerce on Net(Part One)
Text A Electronic Systems of Payments
Text B Electronic Payment & Taxation
Skills of Understanding確定作者的觀點和態度
Skills of Translation分譯與合譯
Skills of Business E-mail Writing給顧客寫郵件
Skills of Oral Language in Working Condition顧客就是上帝
Self-study Why isn't E-cash a common currency?
Unit Six Payment of E-commerce on Net(Part Two)
Text A The SET Protocol
Text B E-money
Skills of Understanding閱讀理解考查的重點
Skills of Translation被動句型的翻譯
Skills of Business E-mail Writing用郵件進行預訂
Skills of Oral Language in Working Condition預訂
Self-study Some Issues About E-commerce Payments
Unit Seven Logistics Management of E-commerce
Text A Logistics in Electronic Commerce
Text B Green Logistics
Skills of Understanding提高閱讀理解的幾個注意點
Skills of Translation定語從句的翻譯
Skills of Business E-mail Writing用郵件發起邀約
Skills of Oral Language in Working Condition Get It Running順利運行
Self-study Logistics automation
Unit Eight Implementation of the E-commerce System
Text A The ABCs of ERP
Text B What is CRM?
Skills of Understanding英語閱讀技巧(著名新東方英語培訓中心)
Skills of Translation倍數的譯法
Skills of Business E-mail Writing用郵件邀約共進晚餐
Skills of Oral Language in Working Condition At A Restaurant餐宴用語
Self-study Evaluating the Performances of E-commerce Systems
Unit Nine Network Marketing
Text A Web Marketing Strategies
Text B Overview of Electronic Marketing Structure
Skills of Understanding閱讀理解題型介紹
Skills of Translation長句的翻譯
Skills of Business E-mail Writing顧客意見反饋信
Skills of Oral Language in Working Condition下班之後
Self-study The Real Problem with Network Marketing and Multi-level Marketing(MLM)
Unit Ten Industry Applications of E-commerce
Text A The Impact of EC on the Travel Industry
Text B Advertising of E-commerce
Skills of Understanding影響閱讀速度的幾個障礙點
Skills of Translation常見的計算機英語及縮寫
Skills of Business E-mail Writing書寫簡單的通知
Skills of Oral Language in Working Condition技術會議
Self-study Electronic Publishing: Assessing Opportunities and Risks
附錄1 譯文
附錄2 總辭彙表
附錄3 常用電子商務辭彙表
附錄4 螢幕英語
附錄5 考試樣卷
附錄6 電子商務網站集錦
Bibliography

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