《跨境電商實用英語》是2020年中國人民大學出版社出版的圖書，作者是王瓊。
基本介紹
- 中文名：跨境電商實用英語
- 作者：王瓊
- 出版時間：2020年
- 出版社：中國人民大學出版社
- ISBN：9787300282565
內容簡介,圖書目錄,
內容簡介
《跨境電商實用英語（第2版）/21世紀高職高專規劃教材·跨境電子商務系列》中，案例真實生動，融入跨境電商行業核心辭彙和常用表達。
《跨境電商實用英語（第2版）/21世紀高職高專規劃教材·跨境電子商務系列》中，學習情境逼真，多樣化實戰練習中注重語言的實際套用。
《跨境電商實用英語（第2版）/21世紀高職高專規劃教材·跨境電子商務系列》中，配套資源豐富，提供課件、譯文、習題答案等教學資源。
圖書目錄
Unit 1 Overview of Cross-border E-commerce / 1
Chapter 1 Concept and Characteristics of Cross-border E-commerce / 2
Chapter 2 The Significance of Cross-border E-commerce / 9
Chapter 3 Cross-border E-commerce Development in China / 16
Chapter 4 Customer Service of Cross-border E-commerce / 22
Unit 2 Introduction to Main Cross-border E-commerce Platforms / 29
Chapter 1 Alibaba．com / 30
Chapter 2 AliExpress / 36
Chapter 3 Amazon Platform (B2B) / 43
Chapter 4 Amazon Platform (B2C) / 49
Chapter 5 DHgate / 57
Chapter 6 E-commerce Platforms in Different Countries / 64
Unit 3
Unit 3 Pre-sale Services of Cross-border E-commerce / 73
Chapter 1 Store Description / 74
Chapter 2 Title Description / 83
Chapter 3 Product Description / 91
Chapter 4 Platform-inside Marketing / 100
Chapter 5 SNS Marketing / 108
Chapter 6 SEO & SEM / 119
Unit 4 On-sale Services of Cross-border E-commerce / 127
Chapter 1 Product Information Inquiry / 128
Chapter 2 Payment / 141
Chapter 3 Price Negotiation / 153
Chapter 4 Product Packaging / 162
Chapter 5 Shipment and Delivery / 171
Unit 5 After-sales Services of Cross-border E-commerce / 183
Chapter 1 Disputes and Complaints / 184
Chapter 2 Comments on Product/Service / 199
Chapter 3 Customer Maintenance / 208
Chapter 4 Consumer Habits and Characteristics of Major Countries ( Ⅰ ) / 218
Chapter 5 Consumer Habits and Characteristics of Major Countries ( Ⅱ ) / 225
Appendices/ 233
Appendix I Products Catalogues
商品分類名稱中英文對照 / 234
Appendix II The Introduction to the Countries that the Belt and Road Initiative Involves
“一帶一路”沿線國家介紹 / 250
參考文獻 / 269
