《電子商務英語教程》是2018年機械工業出版社出版的圖書，作者是張強華、鄭聰玲、司愛俠。本書選材廣泛，覆蓋了電子商務的類型、電子商務解決方案、B2B、B2C、線上銷售、電子商務網站建設與行銷、電子商務網站的SEM 和SEO、O2O、電子商務支付系統、電子商務安全技術、移動電子商務、電子商務與大數據、電子商務與雲計算、購物車軟體、計算機網路、無線網路、網際網路、物流以及利用社交媒體行銷等內容。
基本介紹
- 書名：電子商務英語教程
- 作者：張強華、鄭聰玲、司愛俠
- 出版社：機械工業出版社
- ISBN：9787111602125
內容簡介,圖書目錄,
內容簡介
《電子商務英語教程》選材廣泛，覆蓋了電子商務的類型、電子商務解決方案、B2B、B2C、線上銷售、電子商務網站建設與行銷、電子商務網站的SEM 和SEO、O2O、電子商務支付系統、電子商務安全技術、移動電子商務、電子商務與大數據、電子商務與雲計算、購物車軟體、計算機網路、無線網路、網際網路、物流以及利用社交媒體行銷等內容。《電子商務英語教程》每一個單元都由以下幾部分組成：課文—選材得當、面廣實用；單詞—給出課文中出現的新詞，讀者由此可以積累電子商務專業的基本辭彙；詞組—給出課文中的常用詞組；縮略語—給出課文中出現的、業內人士必須掌握的縮略語；注釋講解—進一步講解課文中出現的疑難知識，擴大讀者的閱讀面；習題—既有針對課文的練習，也有針對行業考試的練習；閱讀材料—進一步擴大讀者的視野；參考譯文（Text A）—供讀者對照學習。本書課文配有音頻材料，掃描二維碼即可收聽；掃描相應的二維碼還可以免費獲得本書的辭彙總表，既可用於複習和背誦，也可作為小詞典隨時查閱。另外，《電子商務英語教程》還配有PPT、參考答案等資料。《電子商務英語教程》既可作為高等院校本、專科電子商務相關專業的專業英語教材，也可供從業人員自學，還可作為培訓班的培訓用書。
圖書目錄
前言
Unit 1
Text A
What Is E-commerce?
New Words
Phrases
Abbreviations
Exercises
Text B
E-commerce and Selling Online
New Words
Phrases
Abbreviations
Exercises
Reading Material
E-commerce Advantages and Disadvantages
參考譯文：什麼是電子商務？
Unit 2
Text A
How to Choose an E-commerce Business Model
New Words
Phrases
Abbreviations
Exercises
Text B
Business-to-Business
New Words
Phrases
Abbreviations
Exercises
Reading Material
About E-commerce
參考譯文：如何選擇電子商務商業模式
Unit 3
Text A
What Is a Computer Network?
New Words
Phrases
Abbreviation
Exercises
Text B
A Basic Guide to the Internet
New Words
Phrases
Abbreviations
Exercises
Reading Material
Network Security
參考譯文：什麼是計算機網路？
Unit 4
Text A
How to Build an E-commerce Website
New Words
Phrases
Abbreviations
Exercises
Text B
Website Navigation and Its Impact onE-commerce
New Words
Phrases
Exercises
Reading Material
Shopping Cart Software
參考譯文：如何建立電子商務網站
Unit 5
Text A
Five Ways to Market Your E-commerce Site
New Words
Phrases
Abbreviations
Exercises
Text B
E-commerce Supply Chain Management:Reducing Cost and Inefficiency
New Words
Phrases
Abbreviations
Exercises
Reading Material
Online Advertising
參考譯文：電子商務網站行銷的五種方法
Unit 6
Text A
Web Traffic
New Words
Phrases
Abbreviations
Exercises
Text B
Conversion Rate Optimization
New Words
Phrases
Abbreviations
Exercises
Reading Material
PageRank
參考譯文：網路流量
Unit 7
Text A
Essential SEO Strategies for E-commerce Sites
New Words
Phrases
Abbreviations
Exercises
Text B
Best Practices That Could Double
E-commerce Sales
New Words
Phrases
Abbreviations
Exercises
Reading Material
Top Ten SEM Optimization Tips for E-commerce Sites
參考譯文：電子商務網站的基本SEO 策略
Unit 8
Text A
The Ways to Track Online to Offline Conversions (and Vice Versa)
New Words
Phrases
Abbreviations
Exercises
Text B
Benefits of Social Media Marketing
New Words
Phrases
Exercises
Reading Material
E-commerce Legals and Law
參考譯文：跟蹤線上到線下（反之亦然）的轉化方法
Unit 9
Text A
E-commerce Payment System
New Words
Phrases
Abbreviations
Exercises
Text B
Understanding Online Payment Services
New Words
Phrases
Exercises
Reading Material
Safe Online Payment Methods
參考譯文：電子商務支付系統
Unit 10
Text A
The Basics of Website Security for E-commerce Retailers
New Words
Phrases
Abbreviations
Exercises
Text B
How to Stay Safe When Shopping Online
New Words
Phrases
Abbreviations
Exercises
Reading Material
Ways to Protect Your E-commerce Site from Hacking and Fraud
參考譯文：電子商務零售商網站安全的基礎
Unit 11
Text A
Mobile Commerce
New Words
Phrases
Abbreviations
Exercises
Text B
Mobile Marketing
New Words
Phrases
Abbreviations
Exercises
Reading Material
Mobile Payment
參考譯文：移動商務
Unit 12
Text A
A Guide to Using CRM in E-commerce
New Words
Phrases
Abbreviations
Exercises
Text B
Reverse Logistics in E-commerce
New Words
Phrases
Exercises
Reading Material
Electronic CRM
參考譯文：電子商務中使用CRM的指南
Unit 13
Text A
Benefits of Big Data for E-commerce Companies
New Words
Phrases
Abbreviations
Exercises
Text B
Cloud Computing and Its Effect on E-commerce
New Words
Phrases
Abbreviations
Exercises
Reading Material
The Benefits of Cloud Computing to the E-commerce Industry
參考譯文：大數據對電子商務公司的益處
