《跨文化溝通與管理第九版》是2016年1月人民郵電出版社出版的圖書，作者是弗雷德·盧森斯、喬納森·多。
基本介紹
- 中文名：跨文化溝通與管理第九版
- 作者：弗雷德·盧森斯、喬納森·多
- 出版社：人民郵電出版社
- 出版時間：2016年1月1日
- ISBN：9787115408730
內容簡介,圖書目錄,
內容簡介
《跨文化溝通與管理》（第9版，雙語教學版）選自弗雷德·盧森斯的International Management: Culture,Strategy, and Behavior 2015年的第9版。在全球化背景下，跨文化管理是所有跨國組織以及跨國管理者的重要議題。
《跨文化溝通與管理》（第9版，雙語教學版）共分為四章：文化的意義和維度；跨文化管理；企業文化與組織多樣性；跨文化溝通與談判。全文論述深入淺出，可讀性、實踐性強。對所有標題加了中文注釋後，讓讀者可以迅速閱讀並抓住主旨。
圖書目錄
1The Meanings and Dimensions ofCulture 2
The World of International Management: The Cultural
Roots of Toyota’s Quality Crisis 2
The Nature of Culture 4
Cultural Diversity 5
Values in Culture 9
Value Differences and Similarities across Cultures 9
Values in Transition 10
Cultural Dimensions 12
Hofstede 12
Trompenaars 19
Integrating Culture and Management: The GLOBE Project 28
Culture and Management 29
GLOBE's Cultural Dimensions 30
GLOBE Country Analysis 30
The World of InternationalManagement—Revisited 33
Summary of Key Points 33
Key Terms 34
Review and DiscussionQuestions 34
Internet Exercise:Renault-Nissan in South Africa 35
In the InternationalSpotlight: South Africa 36
2 Managing Across Cultures 38
The World of International Management: Apple v. Samsung:
Comparing Corporate Culture 38
The Strategy for Managing across Cultures 40
Strategic Predispositions 41
Meeting the Challenge 42
Cross-Cultural Differences and Similarities 45
Parochialism and Simplification 45
Similarities across Cultures 48
Many Differences acrossCultures 48
CulturalDifferences in Selected Countries and Regions 52
Doing Business inChina 53
Doing Business inRussia 55
Doing Business inIndia 57
Doing Business inFrance 58
Doing Business inBrazil 59
Doing Business inArab Countries 60
The World of International Management—Revisited 62
Summary of Key Points 63
Key Terms 63
Review and Discussion Questions 63
Internet Exercise: Haier’s Approach 63
In the International Spotlight: Mexico 64
3 Organizational Cultures and Diversity 66
The Worldof International Management: Managing
Culture andDiversity in Global Teams 66
The Natureof Organizational Culture 68
Definition andCharacteristics 69
Interactionbetween National and Organizational Cultures 70
OrganizationalCultures in MNCs 74
....
