《商務溝通基礎》是一部適合中國商務國情，以培養學生跨文化的商務溝通能力為主要目標的商務英語教材。該書涵蓋了商務溝通的理論與技巧的各方面內容。
基本介紹
- 書名：商務溝通基礎
- 原版名稱：business communication fundamentals
- 頁數：174頁
- 出版社：北京大學出版社
- 出版時間：2011年1月1日
- 裝幀：平裝
- 開本：16
內容簡介,目錄,
內容簡介
《商務溝通基礎(英文版)》綜合了國內外優秀教材的許多特點，分三大部分全面概括了商務溝通的理論與技巧，識體系完善，技能涵蓋全面，內容生動活潑，同時凸顯了中國文化，是一本培養多層次套用型人才、文化依託式的現代商務英語教材。《商務溝通基礎(英文版)》適合高等院校商務、經濟、管理等相關專業學生及一般院校英語專業學生拓展課程使用，也適合普通商務人員為切實提高商務溝通理論與技巧，增強英語語言能力之用。 {zzjj}
目錄
part Ⅰ
chapter 1 getting ready: business communication fundamentals
i. the definition of business communication
ii. the function of business communication
iii. the categories of business communication
iv. the characteristics of business communication
v. over to you
chapter 2 communication strategies
i. the process model (linear model)
ii. ronald. b. adler model (interactive model)
iii. mary munter model (circular model)
iv. over to you
chapter 3 intercultural business communication
i. understanding cultures and communication
ii. high context or low context?
nt. developing intercultural business communication skills
iv. business anthropogeography: doing business around the world
v. over to you
chapter 4 gender difference in communication
.i. gender difference
ii. psychological difference between men and women
iii.educational difference
iv. men and women at work
v. women in negotiation
vi. how to sell to women?
vii. over to you
part Ⅱ
chapter 5 persuasive skills (1)
i. persuading oneself before others
ii. setting personal objective
iii. developing the relationship
iv. understanding human motivation
v. over to you
chapter 6 persuasive skills (2)
i. asking the right questions
ii. applying the power of personality
iii. choosing the right approach
iv. over to you
chapter 7 non-verbal skills
i. the significant role of non-verbal communication
ii. non-verbal delivery skills
iii. non-verbal listening skills
iv. over to you
chapter 8 public speaking skills
i. fighting down your terror
ii. presentation skills
iii. debating skills: to be or not to be
iv. knowing how to say no
v. over to you
chapter 9 teamwork or connection work?
i. what is a team?
ii. how to build an effective team?
iii. chinese employees: ready for teamwork?
iv. over to you
part Ⅲ
chapter 10 business writing
i. fundamentals of business writing
ii. business writing process
iii. writing letters, memos, emails and reports
iv. over to you
chapter 11 business negotiation
i. about business negotiation
ii. preparation for negotiations
iii. process of negotiation and negotiation tactics
iv. the principle: a win-win game
v. over to you
chapter 12 shining yourself in meetings
i. why have meetings?
ii. what makes meetings effective?
iii. how to shine yourself in meetings?
iv. over to you
chapter 13 being an interviewer killer
i. an interview
ii. job interview
iii. qualities employers seek
iv. being an interviewer killer
v. over to you
chapter 14 bullying at work
i. what is workplace bullying?
ii. how does bullying affect?
iii. what to do about bullying?
iv. over to you
chapter 15 starting your own business
i. six steps to start your own business
ii. win in china
iii. business quotations
iv. communicating with your subordinates
v. over to you
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