《The Multinational Firm》是2009年Blackwell Pub出版的圖書，作者是Collinson, Simon。
基本介紹
- 中文名：The Multinational Firm
- 作者：Collinson, Simon
- 出版社：Blackwell Pub
- 出版時間：2009年4月
- 頁數：288 頁
- 定價：60 美元
- ISBN：9781405147002
內容簡介
This volume addresses commonly held beliefs and misconceptions about the nature and role of multi-national enterprises. It presents a range of perspectives by leading academics, focusing on core themes and illustrating these themes with current business practices.
Examines the evolution of multinational firms, their new forms and organization, and their global impact
Reviews multinational enterprises as they relate to globalization, cross-border management, international business, business and society, resources and capabilities management, strategic management, and corporate responsibility
Draws comparisons between analyses of the performance-based outcomes of an economics tradition, and the more process and relationship-oriented results of an organization behaviour approach
