《數智企業經營管理沙盤理論與實踐》是2023年清華大學出版社出版的圖書，作者是李璠、劉超。
基本介紹
- 中文名：數智企業經營管理沙盤理論與實踐
- 作者：李璠、劉超
- 出版社：清華大學出版社
- 出版時間：2023年2月1日
- 定價：49 元
- ISBN：9787302625223
內容簡介,圖書目錄,
內容簡介
本書依託“數智企業經營管理沙盤”，從理論到實踐，系統地學習企業經典管理理論及數位化技術所帶來的場景變革。本書分為模擬企業經營管理沙盤、組建你的沙盤團隊、企業經營管理解析、企業經管理沙盤詳解、復盤、企業家精神六個部分，結合沙盤教具和實際經營案例，分別介紹了包含行銷 4P 理論、精益生產、籌資管理、人力資源管理 5P 模型、企業三大報表、財務數據分析等知識，並進行實際運用訓練。 本書還注重思政教育，在學習知識的同時，學習社會主義企業家精神，理解中國製造的歷史使用，認知不正當競爭的危害，加強依法納稅的公民意識，正確理解碳中和與碳達峰。 本書適合作為高等學校工商管理、財務管理、會計及相關專業學生的教材，也可作為企業內部管理能力提升培訓的參考資料。
圖書目錄
第一部分 模擬企業經營管理沙盤
第一章 企業經營管理 ·········································································002
1.1 什麼是企業 ················································································································004
1.1.1 企業的由來 ····································································································004
1.1.2 企業及其組織形式 ························································································004
1.1.3 企業的分類 ····································································································006
1.2 什麼是經營 ················································································································007
1.2.1 經營的概念 ····································································································007
1.2.2 經營要素 ········································································································007
1.3 什麼是管理 ················································································································008
1.3.1 管理的概念 ····································································································008
1.3.2 管理的職能 ····································································································008
1.3.3 經營與管理的關係 ························································································010
1.4 什麼是沙盤 ·················································································································011
1.4.1 沙盤的歷史背景 ····························································································011
1.4.2 沙盤分類 ········································································································012
1.4.3 管理沙盤教學 ································································································012
第二章 組建沙盤團隊 ·········································································014
2.1 什麼是團隊 ················································································································015
2.2 組建企業團隊 ·············································································································016
2.2.1 企業組織架構 ································································································016
2.2.2 行銷總監角色任務 ························································································016
2.2.3 財務總監角色任務························································································017
2.2.4 人力總監角色任務························································································018
2.2.5 生產總監角色任務························································································019
2.2.6 協調企業各角色之間的關係········································································020
第二部分企業經營管理解析
第三章市場行銷管理·········································································022
3.1 什麼是市場行銷 ·········································································································023
3.1.1 認識市場行銷································································································023
3.1.2 市場行銷理論套用的發展············································································023
3.1.3 市場行銷的核心概念····················································································024
3.1.4 市場行銷環境分析························································································027
3.1.5 目標市場的選擇····························································································032
3.1.6 行銷策略的制定····························································································035
3.2 沙盤行銷總監操作指南 ·····························································································050
3.3 數字行銷與企業數位化 ·····························································································055
3.3.1 背景················································································································055
3.3.2 什麼是數字行銷····························································································057
3.3.3 數字行銷的本質特徵····················································································057
3.3.4 企業數字行銷核心四要素············································································059
3.3.5 未來數字行銷的變與不變············································································059
3.4 沙盤數字行銷操作指南 ·····························································································060
第四章財務管理···············································································063
4.1 什麼是財務管理 ·········································································································064
4.1.1 認識財務管理································································································064
4.1.2 預算管理········································································································069
4.1.3 籌資管理········································································································071
4.1.4 投資管理········································································································073
4.1.5 營運資金管理································································································077
4.1.6 成本管理········································································································078
4.1.7 財務報表分析································································································081
4.1.8 財務經營策略—杜邦分析法 ····································································089
4.2 沙盤財務總監操作指南 ·····························································································091
4.3 智慧型財務與企業數位化 ·····························································································095
4.4 沙盤數字財務操作指南 ·····························································································100
第五章 人力資源管理 ·········································································103
5.1 什麼是人力資源管理 ·································································································104
5.1.1 人力資源管理的發展階段 ············································································104
5.1.2 人力資源管理的概念 ····················································································106
5.1.3 人力資源管理的特徵 ····················································································108
5.1.4 人力資源管理的發展趨勢 ············································································108
5.1.5 人力資源管理的研究內容 ············································································109
5.1.6 人力資源管理的任務 ····················································································110
5.1.7 人力資源“5P”模型概述 ············································································112
5.1.8 平衡計分卡法 ································································································116
5.2 沙盤人力總監操作指南 ·····························································································118
5.3 數字人力與企業數位化 ·····························································································122
5.3.1 數位化人力資源管理的概念及意義 ····························································122
5.3.2 數位化人力資源管理特徵 ············································································123
5.3.3 人力資源管理數智化創新的套用場景分析 ················································127
5.4 沙盤數字人力操作指南 ·····························································································129
第六章 生產管理 ···············································································133
6.1 什麼是生產管理 ·········································································································134
6.1.1 生產管理的概念與內容 ················································································134
6.1.2 生產管理的三大手法 ····················································································137
6.1.3 認知精益生產 ································································································139
6.1.4 生產管理的分析方法 ····················································································144
6.1.5 生產管理的績效考核 ····················································································147
6.1.6 “雙碳” ········································································································149
6.2 沙盤生產總監操作指南 ·····························································································153
6.3 數智工廠與企業數位化 ·····························································································158
6.3.1 什麼是數智工廠 ····························································································158
6.3.2 數智工廠的特徵 ····························································································159
6.3.3 數智工廠的關鍵技術····················································································159
6.3.4 數智工廠的套用場景····················································································160
6.4 沙盤數字生產操作指南 ·····························································································163
第三部分企業經營管理沙盤詳解
第七章沙盤經營規則·········································································168
7.1 模擬企業背景 ·············································································································168
7.1.1 新管理團隊建設····························································································169
7.1.2 產品類型和市場需求趨勢············································································170
7.1.3 企業面臨的市場····························································································170
7.1.4 企業目前經營狀況························································································171
7.2 企業管理流程 ·············································································································171
7.3 沙盤模擬操作規則介紹 ·····························································································172
7.3.1 市場開拓和品牌建設····················································································172
7.3.2 銷售會議與廣告計畫、競單順序································································174
7.3.3 銷售訂單、銷售交貨····················································································176
7.3.4 生產廠房管理································································································177
7.3.5 生產設備管理································································································178
7.3.6 生產管理········································································································178
7.3.7 特性研發········································································································181
7.3.8 融資管理········································································································181
7.3.9 工人管理········································································································182
7.3.10 應收賬款、應付賬款及貼現······································································184
7.3.11 費用核算 ······································································································184
7.3.12 碳排放··········································································································185
7.3.13 社會責任······································································································185
7.4 “引導年”操作 ·········································································································186
7.4.1 沙盤初始狀態································································································186
7.4.2 “引導年”操作流程····················································································187
第八章沙盤數據分析·········································································193
8.1 如何制定行銷策略 ·····································································································193
8.2 如何制訂生產計畫 ·····································································································199
8.3 如何使得工人效率最大化 ·························································································202
8.4 如何避免破產 ·············································································································203
第四部分 企業家
第九章 企業家精神 ···········································································208
9.1 企業家精神 ················································································································209
9.2 社會企業家精神 ·········································································································210
參考文獻 ·····························································································213
附錄 ····································································································214
