《國際商務綜合教程》是2009年清華大學出版社，北京交通大學出版社出版的圖書，作者是周苹。
基本介紹
- 書名：國際商務綜合教程
- 作者：周苹
- 出版社：清華大學出版社，北京交通大學出版社
- 出版時間：2009年6月1日
- 頁數：242 頁
- 開本：16 開
- 裝幀：平裝
- ISBN：9787811236484, 7811236486
- 正文語種：英語
- 尺寸：22.8 x 18.2 x 1.2 cm
- 重量：340 g
內容簡介,圖書目錄,作者簡介,
內容簡介
《國際商務綜合教程(英文版)》分為14章，內容包括：國際商務環境、國際金融、貿易與投資、國際區域經濟一體化、國際企業經營戰略與聯合、進出口貿易及生產運營管理、國際市場行銷、國際企業財務管理、人力資源及國際物流。書的結構為：學習目的、正文、專欄、注釋、練習及案例。配備課件與練習參考答案。
文字陳述將專業性與通俗性相結合，簡明、易懂；該書既適於作為本科生和低年級研究生的專業英語教材，也可作為相關從業人員進修讀本。
圖書目錄
Chapter 1 An Overview of International Business .
1.1 What Is International Business?
1.2 Why Study International Business?
1.3 International Business Activity
1.4 What Is Globalization
1.5 The Contemporary Causes of Globalization
Chapter 2 The Social Environment of International Business
2.1 Economic Systems
2.2 Culture and International Business
2.3 Legal Systems Environment
2.4 The Political Environment
Chapter 3 International Trade and Investment Theory
3.1 Classical Country-Based Trade Theories
3.2 Modern Firm-Based Trade Theories
3.3 The Competitive Advantage of Nations
3.4 International Investment Theories
3.5 Factors Influencing Foreign Direct Investment
Chapter 4 The World Trade Organization and Regional Economic Integration
4.1 The World Trade Organization
4.2 Regional Economic Integration
4.3 The Arguments about Economic Integration
4.4 Influential Regional Economic Alliances
Chapter 5 Foreign Exchange and International Financial Markets
5.1 The Economics of Foreign Exchange
5.2 The Functions of the Foreign Exchange Market
5.3 Arbitrage and the Currency Market
5.4 The International Capital Market
Chapter 6 The Strategy and Structure of International Business
6.1 The Challenges of International Strategic Management
6.2 Strategic Alternatives
6.3 Developing International Strategies
Chapter 7 Entry Strategy and Strategic Alliances
7.1 Basic Entry Decisions
7.2 Entry Modes
7.3 Selecting an Entry Mode
7.4 Strategic Alliances
Chapter 8 Import and Export Trade Operations ..
8.1 The Promise and Pitfalls of Exporting
8.2 Improving Export Performance
8.3 Promotion of International Trade
8.4 Getting Paid for Exports
Chapter 9 International Operations Management
9.1 The Role of International Operations Management
9.2 Production Management
9.3 International Service Operations
9.4 Managing Productivity and Quality in International Business
Chapter 10 International Marketing
10.1 International Marketing Management
10.2 Product Policy
10.3 Pricing Issues and Decisions
10.4 Promotion Issues and Decisions
10.5 Distribution Issues and Decisions
Chapter 11 International Financial Management
11.1 Global Financial Goals
11.2 Import/Export Trade Financing: Using a Letter of Credit
11.3 International Capital Budgeting
11.4 International Working Capital and Cash Flow Management
Chapter 12 International Accounting
12.1 National Differences in Accounting
12.2 Efforts at Harmonization
12.3 Accounting for International Business Activities
12.4 International Taxation Issues
Chapter 13 International Human Resource Management
13.1 The Nature of International Human Resource Management
13.2 Recruitment and Selection of Managers
13.3 Labor Relations
13.4 Human Resource Policies
Chapter 14 International Logistics and Supply-Chain Management
14.1 What is International Logistics?
14.2 Supply Chain Management
14.3 International Transportation and Inventory
14.4 Management of International Logistics
後記
作者簡介
作者：周苹 解說詞：(美國)Charles H. Schroeder
