21世紀大學商務英語綜合教程

《21世紀大學商務英語綜合教程》是2010年10月1日復旦大學出版社出版的圖書。

基本介紹

• 書名：21世紀大學商務英語綜合教程
• ISBN：9787309075717
• 頁數：253頁
• 出版社：復旦大學出版社

圖書信息

出版社: 復旦大學出版社; 第1版 (2010年10月1日)

叢書名: 21世紀大學商務英語系列

平裝: 253頁

正文語種: 英語, 簡體中文

開本: 16

ISBN: 9787309075717

條形碼: 9787309075717

尺寸: 22.6 x 16.6 x 1.4 cm

重量: 422 g

內容簡介

《21世紀大學商務英語綜合教程(第4冊)》為了滿足有關高等院校對商務英語綜合性基礎教材的急切需求，復旦大學出版社精心策劃，適時組織編寫了《21世紀大學商務英語綜合教程》。商務英語教學和研究發軔於20世紀50年代初，其發展始終與國家的經濟社會發展，特別與改革開放的進程緊密相關。商務英語教學和研究人員始終關注經濟社會發展的實際需求，不斷提升商務英語教學和研究水平，多年來為我國融人經濟全球化，為經濟發展和改革開放事業培養了一大批既熟練掌握英語語言技能又通曉商務知識，能在國際商務舞台上開展跨語言、跨文化和跨學科交際活動的複合型英語人才。

目錄

Unit 1 Establishing Brand Strategy

Part One Lead-in Activities

Part Two Knowledge-based Learning

Text A Building a Strong Brand

Part Three Task-based Learning

Text B Nokia Building a Powerful Technology Brand

Part Four General Learning

Unit 2 Management by Objectives

Part One Lead-in Activities

Part Two Knowledge-based Learning

Text A Management by Objectives

Part Three Task-based Learning

Text B Use S. M. A. R.T. Goals to Launch Management by Objectives Plan

Part Four General Learning

Unit 3 The Decision-making Process

Part One Lead-in Activities

Part Two Knowledge-based Learning

Text A Managerial Decision-making Under Risk

Part Three Task-based Learning

Text B A Manager's Challenge —— Decision-making Troubles at Nike

Part Four General Learning

Unit 4 Knowledge Management

Part One Lead-in Activities

Part Two Knowledge-based Learning

Text A Strategic Knowledge Management Technology

Part Three Task-based Learning

Text B Practical Aspects of Knowledge Management

Part Four General Learning

Unit 5 Supply Chain and Logistics

Part One Lead-in Activities

Part Two Knowledge-based Learning

Text A Introducing Logistics Systems

Part Three Task-based Learning

Text B Inventory Decisions of Dell's Supply Chain

Part Four General Learning

Unit 6 Risk Management

Part One Lead-in Activities

Part Two Knowledge-based Learning

Text A What Is Enterprise Risk Management？

Part Three Task-based Learning

Text B Project Risk Management

Part Four General Learning

Unit 7 Global Strategy

Part One Lead-in Activities

Part Two Knowledge-based Learning

Text A Marketing Strategy in the Global Information Age

Part Three Task-based Learning

Text B Global Business Strategy —— Expanding Your Busine

Internationally

Part Four General Learning

Unit 8 Global Warming

Part One Lead-in Activities

Part Two Knowledge-based Learning

Text A The Race Against Climate Change

Part Three Task-based Learning

Text B Why Is Global Warming Good for Business

Part Four General Learning

Unit 9 Financial Management

Part One Lead-in Activities

Part Two Knowledge-based Learning

Text A Vital Signs to Show Your Company's Financial Health

Part Three Task-based Learning

Text B How's Your Company's Financial Health？

Part Four General Learning

Unit 10 Entrepreneurship

Part One Lead-in Activities

Part Two Knowledge-based Learning

Text A Entrepreneurship Mindset —— Do You Have What It Takes？

Part Three Task-based Learning

Text B Sowing the Seeds —— John Scharffenberger Grows His

Businesses from the Ground Up

Part Four General Learning