21世紀大學商務英語綜合教程教師參考書

《21世紀大學商務英語綜合教程教師參考書》是2010年10月1日復旦大學出版社出版的圖書。

基本介紹

• 書名：21世紀大學商務英語綜合教程教師參考書
• ISBN：9787309075748 
• 頁數：345頁
• 出版社：復旦大學出版社
• 出版時間：2010年10月1日
• 裝幀：平裝
• 開本：16

內容簡介

《21世紀大學商務英語綜合教程教師參考書(第4冊)》內容簡介：商務英語教學和研究發軔於20世紀50年代初，其發展始終與國家的經濟社會發展，特別與改革開放的進程緊密相關。商務英語教學和研究人員始終關注經濟社會發展的實際需求，不斷提升商務英語教學和研究水平，多年來為我國融入經濟全球化，為經濟發展和改革開放事業培養了一大批既熟練掌握英語語言技能又通曉商務知識，能在國際商務舞台上開展跨語言、跨文化和跨學科交際活動的複合型英語人才。

目錄

Unit 1 Establishing Brand Strategy

Part One Lead-in Activities

Part Two Knowledge-based Learning

Part Three Task-based Learning

Part Four General Learning

Unit 2 Management by Objectives

Part One Lead-in Activities

Part Two Knowledge-based Learning

Part Three Task-based Learning

Part Four General Learning

Unit 3 The Decision-making Process

Part One Lead-in Activities

Part Two Knowledge-based Learning

Part Three Task-based Learning

Part Four General Learning

Unit 4 Knowledge Management

Part One Lead-in Activities

Part Two Knowledge-based Learning

Part Three Task-based Learning

Part Four General Learning

Unit 5 Supply Chain and Logistics

Part One Lead-in Activities

Part Two Knowledge-based Learning

Part Three Task-based Learning

Part Four General Learning

Unit 6 Risk Management

Part One Lead-in Activities

Part Two Knowledge-based Learning

Part Three Task-based Learning

Part Four General Learning

Unit 7 Global Strategies

Part One Lead-in Activities

Part Two Knowledge-based Learning

Part Three Task-based Learning

Part Four General Learning

Unit 8 Global Warming

Part One Lead-in Activities

Part Two Knowledge-based Learning

Part Three Task-based Learning

Part Four General Learning

Unit 9 Financial Management

Part One Lead-in Activities

Part Two Knowledge-based Learning

Part Three Task-based Learning

Part Four General Learning

Unit 10 Entrepreneurship

Part One Lead-in Activities

Part Two Knowledge-based Learning

Part Three Task-based Learning

Part Four General Learning