《大學商務英語綜合教程（第二版）學生用書2》是2016年8月清華大學出版社出版的圖書，作者是楊翠萍、蔡莉。
基本介紹
- 書名：大學商務英語綜合教程（第二版）學生用書2
- 作者：楊翠萍
蔡莉 - ISBN：9787302444527
- 定價：49元
- 出版社：清華大學出版社
- 出版時間：2016年8月
內容簡介,圖書目錄,
內容簡介
本教程選材涵蓋當今國際經濟貿易和商務的重要領域，時效性強、典型性高、語言地道。教程板塊設計突出國際商務知識的傳授與英語技能提高的有機結合，注重培養學生的實際套用能力。每個單元重點討論、分析一個商務專題，由“導入活動”“閱讀活動”“商務實踐”和“專業擴展”四部分組成。各部分內容的設計與編寫堅持了操作性與挑戰性並重的原則，以保持學生的學習熱情和自覺實踐的積極性。其中的“盼樂陵商務笑承充灶實踐”板塊圍繞陵辯探單元主題，參照各種真實的商務交際情景，為學生設計了靈活多樣的商務英語口頭與書面牛遷剃交際的精汗任務，是本教程的艱幾捉一大特色。本教程配套精美教學課件，為教師煮射紙連課堂教學提供幫助。
圖書目錄
Lead-in............................................................................................................2
Reading: Head-to-head in the Clouds........................................3
Business Practice...................................................................................14
Relevant Extension..............................................................................21
Unit 1 Competition ...............................1
Lead-in.........................................................................................................28
Reading: Retail’s Little Guys Come Back................................29
Business Practice...................................................................................40
Relevant Extension..............................................................................46
Unit 2 Retailing ..................................27
Lead-in.........................................................................................................54
Reading: Taking E-Commerce to the Next Level...............55
Business Practice...................................................................................65
Relevant Extension..............................................................................69
Unit 3 E-Commerce .............................53
Lead-in.........................................................................................................76
Reading: Employees Want to Hear It “Straight” from
the Boss’s Mouth...................................................................................77
Business Practice...................................................................................88
Relevant Extension..............................................................................95
Unit 4 Communication .......................75
大學商務英語綜合教程（第二版）
學生用書 2
VI
Lead-in......................................................................................................132
Reading: The Search for Talent.................................................133
Business Practice................................................................................145
Relevant Extension...........................................................................156
Unit 6 Human Resources ..................131
Lead-in......................................................................................................164
Reading: Why Good Times Are the Most Dangerous..165
Business Practice................................................................................176
Relevant Extension...........................................................................181
Unit 7 Business Crisis .......................163
Lead-in......................................................................................................190
Reading: Integrating Ethics at the Core..............................191
Business Practice................................................................................202
Relevant Extension...........................................................................208
Unit 8 Business Ethics ......................189
Lead-in......................................................................................................104
Reading: Customer Service Champs......................................105
Business Practice................................................................................116
Relevant Extension...........................................................................125
Unit 5 Customer Service ...................103
UNIT ????
VII
Lead-in......................................................................................................216
Reading: Exports Are Giving the Economy a Surprise
Lift..........................................................................................216
Business Practice................................................................................228
Relevant Extension...........................................................................233
Unit 9 International Trade ...............215
Lead-in......................................................................................................240
Reading: Emerging Giants...........................................................241
Business Practice................................................................................251
Relevant Extension...........................................................................261
Unit 10 Globalization .........................239
附錄1 Glossary ................................................... 269
附錄2 Phrases & Expressions ............................ 281
附錄3 Activity File .............................................. 287
Reading: Taking E-Commerce to the Next Level...............55
Business Practice...................................................................................65
Relevant Extension..............................................................................69
Unit 3 E-Commerce .............................53
Lead-in.........................................................................................................76
Reading: Employees Want to Hear It “Straight” from
the Boss’s Mouth...................................................................................77
Business Practice...................................................................................88
Relevant Extension..............................................................................95
Unit 4 Communication .......................75
大學商務英語綜合教程（第二版）
學生用書 2
VI
Lead-in......................................................................................................132
Reading: The Search for Talent.................................................133
Business Practice................................................................................145
Relevant Extension...........................................................................156
Unit 6 Human Resources ..................131
Lead-in......................................................................................................164
Reading: Why Good Times Are the Most Dangerous..165
Business Practice................................................................................176
Relevant Extension...........................................................................181
Unit 7 Business Crisis .......................163
Lead-in......................................................................................................190
Reading: Integrating Ethics at the Core..............................191
Business Practice................................................................................202
Relevant Extension...........................................................................208
Unit 8 Business Ethics ......................189
Lead-in......................................................................................................104
Reading: Customer Service Champs......................................105
Business Practice................................................................................116
Relevant Extension...........................................................................125
Unit 5 Customer Service ...................103
UNIT ????
VII
Lead-in......................................................................................................216
Reading: Exports Are Giving the Economy a Surprise
Lift..........................................................................................216
Business Practice................................................................................228
Relevant Extension...........................................................................233
Unit 9 International Trade ...............215
Lead-in......................................................................................................240
Reading: Emerging Giants...........................................................241
Business Practice................................................................................251
Relevant Extension...........................................................................261
Unit 10 Globalization .........................239
附錄1 Glossary ................................................... 269
附錄2 Phrases & Expressions ............................ 281
附錄3 Activity File .............................................. 287
