《國際商務英語綜合教程（第二版）》是2015年對外經濟貿易大學出版社出版書籍，作者是廖 瑛。
基本介紹
- 書名：國際商務英語綜合教程（第二版）
- 作者：廖 瑛
- ISBN：9787566304766
- 定價：21.00
- 出版時間：2015.5
圖書信息,內容簡介,目錄,
圖書信息
【書名】:國際商務英語綜合教程（第二版） |
【作者】:廖 瑛 主編 |
【叢書名】:新世界商務英語系列教材 |
【版次/印次】:2/5 |
【出版日期】:2015.5 |
【ISBN】:9787566304766 |
【字數/頁數】:260千字/ |
【開本/紙張】:185mm×230mm/ |
【適用層次】:本科 |
【定價】:21.00 |
內容簡介
《國際商務英語綜合教程》出版以來，由於它的理論性和實用性，深受讀者歡迎。許多高等學校的相關專業都選作教材。為了完善內容，滿足讀者的需要， 我們受出版社邀約，對本教程進行了修訂，補充了與國際商務有關的“外匯匯率”一章，更新了有關知識。
全書分13章，從國際商務簡介、商務組織、經營方式、經濟學入門、市場經濟、國際貿易實務簡介、國際貿易術語及定價原則、行銷、行銷組合與產品促銷、國際支付與結算、外匯匯率到國際商務談判策略，每章都分門別類介紹該章的專業知識。全書內容豐富、語言規範、專業性強、知識面廣，是高等學校商務英語、國際貿易、國際金融、國際會計、國際市場行銷、工商管理、外企管理、涉外經濟、世界經濟等專業的專業英語教材，也是從事上述專業的工作人員自學專業英語的良師益友。
目錄
Chapter 1 A Brief Introduction to International Business1
1. What Is Business？1
2. What Is International Business？2
3. The Scope of International Business Activities2
4. International Risk4
5. International Business Law4
6. Commercial Credit6
7. Management of International Business8
8. A Brief Introduction to the WTO9
Chapter 2 Business Organizations15
1. Introduction15
2. Sole Proprietorship15
3. General Partnership16
4. Limited Partnership18
5. Joint Stock Company18
6. Corporations19
7. Transnational Corporations21
Chapter 3 Ways of Business29
1. Introduction29
2. Wholesaling29
3. Retailing31
4. Franchising32
5. Agency35
6. E-commerce37
Chapter 4 A Guide to Economics45
1. What Is Economics?45
2. What Is Macroeconomics?45
3. Monetary and Fiscal Policy46
4. What Is Microeconomics?47
5. The Demand Curve47
6. The Supply Curve48
7. The Equilibrium Price48
8. Changes in Demand versus Changes in Quantity Demanded49
9. Changes in Supply versus Changes in Quantity Supplied49
Chapter 5 Types of Competition53
1. Pure Competition53
2. Monopolistic Competition54
3. Oligopoly54
4. Pure Monopoly54
5. Competitive Risk Minimization55
Chapter 6 The Market Economy59
1. Market and Market Economy59
2. Price59
3. Supply and Demand60
4. The Market Price60
Chapter 7 A Brief Introduction to International Business Practices65
1. Introduction65
2. Preparatory Work65
3. Business Negotiation66
4. The Signing of a Contract69
5. The Performance of an Export Contract69
6. The Performance of an Import Contract72
Chapter 8 International Trade Terms and Pricing Principles77
1. Introduction77
2. Definition of the Trade Terms in Incoterms 201080
3. How to Determine the Price for Imports and Exports84
4. Selection of the Money of Account85
5. Commission and Discount85
6. Other Non-price Commercial Technical Terms85
Chapter 9 Marketing91
1. What Is Marketing？91
2. The Marketing Concept91
3. Marketing and Utility92
4. The Target Market93
5. The Industrial Market93
6. Government and Institutional Markets94
7. The Consumer Market95
8. Classes of Consumer Goods96
Chapter 10 The Marketing Mix & Product Promotion101
1. The Marketing Mix101
2. Product Planning101
3. Pricing102
4. Selecting the Market102
5. Product Promotion103
6. Advertising103
7. Product Packaging104
8. Breaking the Language Barriers105
Chapter 11 International Payments & Settlements109
1. Introduction109
2. Credit Instruments110
3. Bill of Exchange112
4. Promissory Note and Cheque117
5. Remittance118
6. Terms and Methods of Payment in International Trade—Payment in Advance, Open
Account Business, Factoring, Collection120
7. Terms and Methods of Payment in International Trade—Letters of Credit（L/C）123
8. Guarantee128
9. Documents129
Chapter 12 Exchange Rate137
1. Introduction137
2. Direct Quotations and Indirect Quotations137
3. Cross Rate138
4. Spot Rate139
5. Forward Rate139
Chapter 13 Negotiation Strategies on International Business145
1. Introduction145
2. Preparations for Business Negotiation146
3. The Notable Problem during the Process of Negotiation147
4. The Impact of Cultural Differences on International Business Negotiations149
1. What Is Business？1
2. What Is International Business？2
3. The Scope of International Business Activities2
4. International Risk4
5. International Business Law4
6. Commercial Credit6
7. Management of International Business8
8. A Brief Introduction to the WTO9
Chapter 2 Business Organizations15
1. Introduction15
2. Sole Proprietorship15
3. General Partnership16
4. Limited Partnership18
5. Joint Stock Company18
6. Corporations19
7. Transnational Corporations21
Chapter 3 Ways of Business29
1. Introduction29
2. Wholesaling29
3. Retailing31
4. Franchising32
5. Agency35
6. E-commerce37
Chapter 4 A Guide to Economics45
1. What Is Economics?45
2. What Is Macroeconomics?45
3. Monetary and Fiscal Policy46
4. What Is Microeconomics?47
5. The Demand Curve47
6. The Supply Curve48
7. The Equilibrium Price48
8. Changes in Demand versus Changes in Quantity Demanded49
9. Changes in Supply versus Changes in Quantity Supplied49
Chapter 5 Types of Competition53
1. Pure Competition53
2. Monopolistic Competition54
3. Oligopoly54
4. Pure Monopoly54
5. Competitive Risk Minimization55
Chapter 6 The Market Economy59
1. Market and Market Economy59
2. Price59
3. Supply and Demand60
4. The Market Price60
Chapter 7 A Brief Introduction to International Business Practices65
1. Introduction65
2. Preparatory Work65
3. Business Negotiation66
4. The Signing of a Contract69
5. The Performance of an Export Contract69
6. The Performance of an Import Contract72
Chapter 8 International Trade Terms and Pricing Principles77
1. Introduction77
2. Definition of the Trade Terms in Incoterms 201080
3. How to Determine the Price for Imports and Exports84
4. Selection of the Money of Account85
5. Commission and Discount85
6. Other Non-price Commercial Technical Terms85
Chapter 9 Marketing91
1. What Is Marketing？91
2. The Marketing Concept91
3. Marketing and Utility92
4. The Target Market93
5. The Industrial Market93
6. Government and Institutional Markets94
7. The Consumer Market95
8. Classes of Consumer Goods96
Chapter 10 The Marketing Mix & Product Promotion101
1. The Marketing Mix101
2. Product Planning101
3. Pricing102
4. Selecting the Market102
5. Product Promotion103
6. Advertising103
7. Product Packaging104
8. Breaking the Language Barriers105
Chapter 11 International Payments & Settlements109
1. Introduction109
2. Credit Instruments110
3. Bill of Exchange112
4. Promissory Note and Cheque117
5. Remittance118
6. Terms and Methods of Payment in International Trade—Payment in Advance, Open
Account Business, Factoring, Collection120
7. Terms and Methods of Payment in International Trade—Letters of Credit（L/C）123
8. Guarantee128
9. Documents129
Chapter 12 Exchange Rate137
1. Introduction137
2. Direct Quotations and Indirect Quotations137
3. Cross Rate138
4. Spot Rate139
5. Forward Rate139
Chapter 13 Negotiation Strategies on International Business145
1. Introduction145
2. Preparations for Business Negotiation146
3. The Notable Problem during the Process of Negotiation147
4. The Impact of Cultural Differences on International Business Negotiations149
