商務英語聽說教程(2010年北京大學出版社出版的圖書)

《21世紀商務英語系列教材·商務英語聽說教程》是2010年北京大學出版社出版的圖書。該書是一本為高等學校全日制本專科生編寫的商務英語教材，也可以作為高等學校夜大、函大的聽說教材。

基本介紹

• 中文名：商務英語聽說教程 
• 作者：伍巧芳
• 出版時間：2010年4月1日
• 出版社：北京大學出版社
• 頁數：115 頁
• ISBN：9787301168219
• 開本：16 開
• 裝幀：平裝

內容簡介

《商務英語聽說教程(學生用書)》為上海市教委專項學科建設項目之一“法商外語教學論”中的一個子項目。《商務英語聽說教程(學生用書)》共12單元，每單元都涉及一個商務活動主題，其中的聽力練習和口語活動均圍繞該主題進行。本教材的特色主要表現在以下幾個方面：本教材將真實的商務活動與英語教學充分融為一體。將角色扮演和案例學習等體驗式學習引入課堂。教學設計嚴謹，為體驗式學習打好基礎。

目錄

Unit 1 Corporate Culture

Part A Getting Started

Part B Listening Tasks

Listening 1: About Management Worldwide Ltd.

Listening 2: About IKEA

Listening 3: About IKEA (continued)

Listening 4: Briefing on Some Companies' Corporate Culture

Part C Video Clip

Part D Home Listening: The NEW GE Corporate Culture

Unit 2 Interview

Part A Getting Started

Part B Listening Tasks

Listening 1: Dialogue 1

Listening 2: Dialogue 2

Listening 3: Passage-Making a Good Impression

Part C Video Clip

Part D Home Listening: Getting an Interview

Unit 3 Job and Career

Part A Getting Started

Part B Listening Tasks

Listening 1: Why They Like Their Jobs

Listening 2: How They View Their Jobs

Part C Video Clip

Part D Home Listening: What I Like About My Job

Unit 4 Entrepreneurs

Part A Getting Started

Part B Listening Tasks

Listening 1: What Do You Need to Be an Entrepreneur?

Listening 2: Emerging Market Pioneer——Jack Ma

Part C Video Clip

Part D Home Listening: A Radio Interview

Unit 5 Making Arrangements

Part A Getting Started

Part B Listening Tasks

Listening 1: Arranging a Conference

Listening 2: Confirming Conference Arrangements

Listening 3: Arranging for a Business Trip

Part C Video Clip

Part D Home Listening: Asad's Schedule

Unit 6 Business Traveling

Part A Getting Started

Part B Listening Tasks

Listening 1: Security Check; Major Responsibility of a Secretary

Listening 2: Checking in to a Hotel

Listening 3: Attending a Trade Show

Part C Video Clip

Part D Home Listening: Welcoming Visitors

Unit 7 Business Visit and Entertainment

Part A Getting Started

Part B Listening Tasks

Listening 1: Booking Tickets

Listening 2: Arranging a Visit

Listening 3: First Visit

Part C Video Clip

Part D Home Listening: Business Meals and Dining Out

Unit 8 Business Meetings

Part A Getting Started

Part B Listening Tasks

Listening 1: A Meeting on Cutting the Budget

Listening 2: Arrangement of a Sales Conference

Listening 3: A Conference on Carrying out a New Plan

Part C Video Clip

Part D Home Listening: A Meeting on Solving Problems

Unit 9 Presentation

Part A Getting Started

Part B Listening Tasks

Listening 1: Product Presentation

Listening 2: First Day at JPC

Part C Video Clip

Part D Home Listening: Business Knowledge

Unit 10 Business Negotiations

Part A Getting Started

Part B Listening Tasks

Listening 1: Negotiation: Getting Started

Listening 2: Negotiation: Bargaining

Listening 3: Negotiation: Closing the Deal

Part C Video Clip: "I Quit" Position in Negotiations

Part D Home Listening: An Interview: Negotiation Strategy

Unit 11 Advertising and Marketing

Part A Getting Started

Part B Listening Tasks

Listening 1: Analyzing Techniques of Advertising

Listening 2: How McDonald's Revolutionized Marketing 30 Years Ago

Part C Video Clip

Part D Home Listening: Reebok Launches Ad Campaign

Unit 12 Solving Problems

Part A Getting Started

Part B Listening Tasks

Listening 1: Delivery Problem

Listening 2: Settling Claims

Listening 3: Negotiation Tips

Part C Video Clip

Part D Home Listening: Interview with an Negotiation Expert

References