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內容簡介,圖書目錄,
內容簡介
圖書目錄
Section D After-class Activities 22
Be an Active Listener 22
Presentation 23
Enjoy Your English Sing a Song: Red River Valley 23
Unit 3 Finance 25
Learning Objectives 25
Section A Lead-in 26
Icebreaker 26
Reading Aloud 26
Section B Listening Focus:
Currencies and Exchange Rates（辨認貨幣與兌換率） 27
Section C Work Step by Step 28
Task 1 Getting Started—Bank Service 28
Task 2 Going Further—Cash Flow 30
Task 3 Playing Your Role—Chasing Payment 32
Section D After-class Activities 34
Be an Active Listener 34
Presentation 34
Enjoy Your English Humor (I) 35
Unit 4 Marketing 37
Learning Objectives 37
Section A Lead-in 38
Icebreaker 38
Reading Aloud 38
Section B Listening Focus:
Identifying Fraction and Percentage（辨認分數和百分數） 39
Section C Work Step by Step 40
Task 1 Getting Started—Marketing Plan 40
Task 2 Going Further—Marketing Research 42
Task 3 Playing Your Role—Brand Strategy 44
Section D After-class Activities 45
Be an Active Listener 45
Presentation 46
Enjoy Your English Humor (II) 46
Unit 5 Research and Development 47
Learning Objectives 47
Section A Lead-in 48
Icebreaker 48
Reading Aloud 48
Section B Listening Focus: Weak Forms（弱讀） 49
Section C Work Step by Step 50
Task 1 Getting Started—The Importance of R&D for a Company 50
Task 2 Going Further—The Process of Product Research and Development 52
Task 3 Playing Your Role—Spending on R&D Worldwide 54
Section D After-class Activities 56
Be an Active Listener 56
Presentation 57
Enjoy Your English Sing a Song: Rhythm of the Rain 57
Unit 6 Production 59
Learning Objectives 59
Section A Lead-in 60
Icebreaker 60
Reading Aloud 60
Section B Listening Focus: Stress（重讀） 61
Section C Work Step by Step 62
Task 1 Getting Started—Product Introduction 62
Task 2 Going Further—Production Line 65
Task 3 Playing Your Role—Production Process 67
Section D After-class Activities 68
Be an Active Listener 68
Presentation 69
Enjoy Your English Sing a Song: You Raise Me Up 69
Unit 7 Advertisement 71
Learning Objectives 71
Section A Lead-in 72
Icebreaker 72
Reading Aloud 72
Section B Listening Focus:
Understanding Intonation Meaning（語調意義） 73
Section C Work Step by Step 75
Task 1 Getting Started—Planning an Advertisement 75
Task 2 Going Further—Different Types of Advertisements 78
Task 3 Playing Your Role—Advertising Techniques 80
Section D After-class Activities 81
Be an Active Listener 81
Presentation 82
Enjoy Your English Tongue Twister (I) 82
Unit 8 Sales & After-sale Service 83
Learning Objectives 83
Section A Lead-in 84
Icebreaker 84
Reading Aloud 84
Section B Listening Focus: Informal Contractions（非正式略讀） 85
Section C Work Step by Step 86
Task 1 Getting Started—Developing Customers 86
Task 2 Going Further—Getting an Order 89
Task 3 Playing Your Role—After-sale Service 91
Section D After-class Activities 92
Be an Active Listener 92
Presentation 93
Enjoy Your English Tongue Twister (II) 93
Glossary 94
